Product Marketing Manager, Growth at Clio

Toronto, Ontario, Canada

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Not SpecifiedCompensation

Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Legal Technology, SaaSIndustries

Requirements

5+ years in marketing, preferably in product growth or product marketing management
Proven track record of driving product adoption, engagement, and utilisation
Data-centric marketer with a passion for understanding customer motivations, behaviours, and needs
Self-motivated problem-solver who loves data and knows how to source, validate, and apply it to strategies
Superior communication skills and ability to increase conversion
Strong collaboration skills to work cross-functionally and complete projects on time
Savvy with product communication tools, particularly Pendo
Adept at using analytics platforms and insights to inform recommendations and substantiate approaches

Responsibilities

Develop and implement growth-focused go-to-market plans aligned with product launches, user journeys, and adoption goals
Conduct customer and product research to generate hypotheses, inform strategy, and optimize messaging and campaign performance
Craft compelling messaging, content, and assets that educate users, highlight value, and drive conversion across the lifecycle
Design and optimize buyer and user journey communication flows, including upsell, nurture, and activation programs tailored to personas and product segments
Leverage behavioral data and segmentation to deliver personalized in-app experiences and targeted messaging that improve engagement and discoverability
Collaborate cross-functionally with Product, Product Marketing, and Customer Success to align on product-led growth initiatives, experimentation, and messaging strategy
Project manage cross-functional efforts to ensure clear execution of growth strategies and in-app initiatives from concept through deployment
Partner with Product Managers to shape in-app communication that supports key product objectives and share insights on product performance and adoption trends
Work with portfolio product marketing managers to ensure a cohesive and customer-centric experience across the product suite
Analyze and report on the performance of in-app campaigns and growth initiatives by monitoring key metrics such as activation, engagement, retention, and upsell conversion
Feed insights back into the organization by sharing learnings that improve internal understanding of user behavior and growth levers
Work closely with marketing, product management, business intelligence, and operational teams to drive adoption, utilisation, and growth of high-impact features and products

Skills

Product Marketing

Growth Marketing

Data Analysis

Customer Insights

SaaS Marketing

Conversion Optimization

Cross-Functional Collaboration

Marketing Analytics

Clio

Legal practice management software provider

About Clio

Clio provides legal practice management software that helps law firms operate more efficiently. Its two main products, Clio Grow and Clio Manage, serve different purposes: Clio Grow enhances the client intake process and engagement, while Clio Manage allows firms to organize tasks, manage cases, handle documents, and process payments in one platform. Clio caters to a diverse clientele, from solo practitioners to large firms, and operates on a subscription model, charging users monthly or annually for access to its software. The goal of Clio is to improve the efficiency of legal practices and reduce administrative burdens, ultimately supporting their growth.

Burnaby, CanadaHeadquarters

2008Year Founded

$1,279.9MTotal Funding

SERIES_FCompany Stage

LegalIndustries

1,001-5,000Employees

Benefits

Company equity

401k

Parental leave options and stipend

Flexible paid time off

Stipend to support WFH

Various wellness benefitsand programs

Risks

Emerging AI-driven legal tech startups could challenge Clio's market share.

Staying private may limit Clio's access to public market capital.

Significant investment in AI and expansion may strain Clio's resources.

Differentiation

Clio offers a comprehensive suite for law firm management, including client intake and payments.

Clio's products, Clio Grow and Clio Manage, streamline operations for legal professionals.

Clio's cloud-based platform supports solo practitioners and large law firms alike.

Upsides

Clio raised $900M in 2024, marking the largest Canadian software funding round.

Clio plans to enhance AI capabilities and expand into international markets.

Clio's subscription model generates $200M in annual recurring revenue.

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