[Remote] Product Marketing Manager at Newsela

United States

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Not SpecifiedCompensation

Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

EdTech, EducationIndustries

Requirements

5+ years of Product Marketing experience, ideally in EdTech, educational publishing, or SaaS
Deep familiarity with the K–12 education market; experience with curriculum and instructional challenges is a bonus
Proven success leading go-to-market strategies and product launches
Exceptional written and verbal communication skills
Experience creating sales enablement tools and customer-facing content
Strong analytical skills; comfortable interpreting market and customer data
Strategic thinker who can translate complex product capabilities into clear, compelling customer narratives
Understands the K–12 education landscape—experience in Social Studies or STEM curriculum is a plus, but not required
Thrives in fast-paced environments and enjoys managing multiple priorities
Strong collaborator and communicator who builds alignment across teams

Responsibilities

Lead the development and execution of GTM plans for Social Studies and STEM content and feature releases
Ensure alignment across Product, Sales, Marketing, and Customer Success to drive successful adoption
Build differentiated messaging and value propositions for Social Studies and STEM that speak directly to K–12 district buyers and educators
Maintain and evolve product positioning throughout the product lifecycle
Create high-impact sales collateral, pitch decks, training resources, and competitive talking points
Deliver product training to Sales and Customer Success teams to ensure they can effectively articulate our value
Serve as the voice of the customer by synthesizing insights about buyer needs, market trends, and competitive intel
Translate insights into actionable recommendations for product and marketing strategies
Work closely with Product Managers to influence roadmap prioritization based on buyer and market needs
Partner with the broader Marketing team on launch campaigns and marketing plans

Skills

Go-to-Market Strategy

Product Positioning

Messaging

Sales Enablement

Market Research

Customer Insights

Competitive Analysis

Cross-Functional Collaboration

Product Training

Launch Campaigns

Newsela

Provides tailored educational content for K-12

About Newsela

Newsela offers tailored educational content for K-12 students, providing engaging instructional materials in subjects like English Language Arts, Science, and Social Studies. Schools and districts subscribe to access a library of articles that are updated daily and available at five different reading levels, ensuring accessibility for all students. The platform integrates with Learning Management Systems and includes features like activities and reporting tools to support teachers. Newsela's goal is to enhance student engagement and improve teaching methods through flexible, standards-aligned resources.

New York City, New YorkHeadquarters

2013Year Founded

$167.5MTotal Funding

SERIES_DCompany Stage

EducationIndustries

201-500Employees

Benefits

Medical, dental, & vision insurance

Pet insurance

Work from home

Parental leave

Flexible PTO

Inclusive experiences

Professional development

Risks

Partnerships with controversial content providers may lead to backlash and affect market reach.

Recent layoffs could indicate financial instability or restructuring challenges.

New CEO Pep Carrera may lead to strategic shifts disrupting client relationships.

Differentiation

Newsela offers content at five reading levels, catering to diverse student needs.

The platform integrates with Learning Management Systems for seamless educational content delivery.

Newsela's partnerships enhance its content library, supporting social-emotional learning initiatives.

Upsides

Increased demand for personalized learning tools boosts Newsela's growth potential.

The acquisition of Formative enhances Newsela's real-time assessment capabilities.

Hybrid learning models increase demand for Newsela's flexible digital content.

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