Product Marketing Lead
AKASASalary not specified
Full Time
Senior (5 to 8 years), Expert & Leadership (9+ years)
Not SpecifiedCompensation
Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level
Full TimeJob Type
UnknownVisa
EdTech, EducationIndustries
Requirements
- 5+ years of Product Marketing experience, ideally in EdTech, educational publishing, or SaaS
- Deep familiarity with the K–12 education market; experience with curriculum and instructional challenges is a bonus
- Proven success leading go-to-market strategies and product launches
- Exceptional written and verbal communication skills
- Experience creating sales enablement tools and customer-facing content
- Strong analytical skills; comfortable interpreting market and customer data
- Strategic thinker who can translate complex product capabilities into clear, compelling customer narratives
- Understands the K–12 education landscape—experience in Social Studies or STEM curriculum is a plus, but not required
- Thrives in fast-paced environments and enjoys managing multiple priorities
- Strong collaborator and communicator who builds alignment across teams
Responsibilities
- Lead the development and execution of GTM plans for Social Studies and STEM content and feature releases
- Ensure alignment across Product, Sales, Marketing, and Customer Success to drive successful adoption
- Build differentiated messaging and value propositions for Social Studies and STEM that speak directly to K–12 district buyers and educators
- Maintain and evolve product positioning throughout the product lifecycle
- Create high-impact sales collateral, pitch decks, training resources, and competitive talking points
- Deliver product training to Sales and Customer Success teams to ensure they can effectively articulate our value
- Serve as the voice of the customer by synthesizing insights about buyer needs, market trends, and competitive intel
- Translate insights into actionable recommendations for product and marketing strategies
- Work closely with Product Managers to influence roadmap prioritization based on buyer and market needs
- Partner with the broader Marketing team on launch campaigns and marketing plans
Skills
Key technologies and capabilities for this role
Questions & Answers
Common questions about this position
What is the base salary range for the Product Marketing Manager role?
The base compensation range is $90,000 - $100,000, with total compensation also including incentive stock options and benefits.
What is the location or remote work policy for this position?
This information is not specified in the job description.
What experience and skills are required for this role?
The role requires 5+ years of Product Marketing experience, ideally in EdTech, educational publishing, or SaaS, along with deep familiarity with the K–12 education market, proven success leading go-to-market strategies, exceptional communication skills, experience creating sales enablement tools, and strong analytical skills.
What is the company culture or work environment like for this role?
The role involves thriving in fast-paced environments, managing multiple priorities, and collaborating closely with Product, Sales, Content, Marketing, and Customer Success teams.
What makes a strong candidate for this Product Marketing Manager position?
Strong candidates have 5+ years of Product Marketing experience in EdTech or SaaS, deep K–12 market knowledge, success with GTM strategies, exceptional communication, sales enablement experience, and strong analytical skills; experience in Social Studies or STEM is a plus.
Newsela
Provides tailored educational content for K-12
About Newsela
Newsela offers tailored educational content for K-12 students, providing engaging instructional materials in subjects like English Language Arts, Science, and Social Studies. Schools and districts subscribe to access a library of articles that are updated daily and available at five different reading levels, ensuring accessibility for all students. The platform integrates with Learning Management Systems and includes features like activities and reporting tools to support teachers. Newsela's goal is to enhance student engagement and improve teaching methods through flexible, standards-aligned resources.
New York City, New YorkHeadquarters
2013Year Founded
$167.5MTotal Funding
SERIES_DCompany Stage
EducationIndustries
201-500Employees
Benefits
Medical, dental, & vision insurance
Pet insurance
Work from home
Parental leave
Flexible PTO
Inclusive experiences
Professional development
Risks
Partnerships with controversial content providers may lead to backlash and affect market reach.
Recent layoffs could indicate financial instability or restructuring challenges.
New CEO Pep Carrera may lead to strategic shifts disrupting client relationships.
Differentiation
Newsela offers content at five reading levels, catering to diverse student needs.
The platform integrates with Learning Management Systems for seamless educational content delivery.
Newsela's partnerships enhance its content library, supporting social-emotional learning initiatives.
Upsides
Increased demand for personalized learning tools boosts Newsela's growth potential.
The acquisition of Formative enhances Newsela's real-time assessment capabilities.
Hybrid learning models increase demand for Newsela's flexible digital content.
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