Product Marketing Manager at Contentsquare

Boston, Massachusetts, United States

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Not SpecifiedCompensation

Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Technology, SaaS, AnalyticsIndustries

Requirements

4+ years of B2B SaaS Product Marketing experience, with 2+ years in analytics, data, or MarTech products
Proven experience leading go-to-market initiatives and improving competitive win rates in enterprise sales environments
Exceptional storytelling and writing skills, with the ability to translate technical capabilities into clear customer value
Demonstrated ability to work cross-functionally with Product, Sales, and Demand Gen teams to deliver integrated GTM programs
A passion for communicating and championing the product value across internal (Sales, CS) and external (customer, market) channels
Strong analytical mindset—comfortable using data, research, and customer insight to inform decisions
Ability to thrive in a fast-paced, evolving environment with a bias toward action and impact
Bachelor’s degree in Marketing, Business, or a related field; MBA a plus

Responsibilities

Develop positioning and messaging that clearly differentiates our Product Analytics offering and communicates the value of the full Contentsquare suite
Lead go-to-market strategy for Product Analytics—owning launch plans, packaging, pricing guidance, and enablement materials that fuel pipeline growth and product adoption
Drive competitive strategy, maintaining battlecards, win/loss analysis, objection handling, and competitive intelligence across key market players
Enable Sales and Customer Success teams with persona-based playbooks, discovery guides, and talk tracks to increase win rates and expansion opportunities
Collaborate cross-functionally with Product, Demand Gen, and RevOps to ensure consistent narratives and data-driven decision-making
Measure impact through defined success metrics such as influenced pipeline, win rate improvement, and adoption of PMM-created content
Partner with Product to shape roadmap priorities and provide market insights from customer feedback and field interactions
Support analyst relations and executive communications with clear, differentiated messaging on our market position and innovation story

Skills

Key technologies and capabilities for this role

Product MarketingGo-to-Market StrategyPositioningMessagingCompetitive AnalysisBattlecardsWin/Loss AnalysisLaunch PlansSales EnablementCustomer InsightsMarket Trends

Questions & Answers

Common questions about this position

What experience is required for the Product Marketing Manager role?

You need 4+ years of B2B SaaS Product Marketing experience, with 2+ years specifically in analytics, data, or MarTech products, plus proven experience leading go-to-market initiatives and improving competitive win rates in enterprise sales.

What are the main responsibilities of this Product Marketing Manager position?

You'll develop positioning and messaging, lead go-to-market strategy for Product Analytics, drive competitive strategy, enable Sales and Customer Success teams, collaborate cross-functionally, measure impact, partner with Product on roadmaps, and support analyst relations.

What is the salary or compensation for this role?

This information is not specified in the job description.

Is this Product Marketing Manager role remote or office-based?

This information is not specified in the job description.

What is the company culture like at Contentsquare?

Contentsquare aims to create an inclusive workplace where everyone learns and succeeds, with a community of individuals who are daring, understanding, and deliberate, focused on making the complex simpler for customers and each other.

Contentsquare

Digital experience analytics and insights platform

About Contentsquare

Contentsquare provides digital experience analytics through an AI-powered platform that analyzes customer behaviors, feelings, and intentions across various online touchpoints. The platform collects data from over 1 million websites, allowing businesses to understand how customers interact with their digital content. This understanding helps companies improve their operations, build customer trust, and ensure that their services are secure, private, and accessible. Unlike many competitors, Contentsquare focuses on delivering deep insights that foster empathy towards customers, enabling brands to enhance customer satisfaction and adapt quickly to market changes. The goal of Contentsquare is to empower businesses to create meaningful customer experiences that drive growth and loyalty.

Paris, FranceHeadquarters

2012Year Founded

$1,257.4MTotal Funding

SERIES_FCompany Stage

Data & Analytics, Enterprise Software, CybersecurityIndustries

1,001-5,000Employees

Benefits

Opportunities for personal growth and career development

Competitive salaries

Generous health and retirement benefits

Excellent family care

Paid time off and flexible policies

Fun and ambitious work environment

Risks

Increased competition from emerging platforms may erode Contentsquare's market share.

The departure of key executives could lead to strategic instability.

Integration challenges with acquisitions like Heap may cause operational inefficiencies.

Differentiation

Contentsquare offers AI-powered insights into customer behaviors and feelings across all touchpoints.

The platform integrates four analytics domains: DXA, DEM, PA, and VoC.

Contentsquare's focus on privacy and accessibility builds strong customer trust.

Upsides

Contentsquare's new AI features enhance conversion, retention, and NPS improvements.

Strategic partnerships, like with TMG, expand Contentsquare's digital experience capabilities.

The rise of AI-driven personalization boosts demand for Contentsquare's analytics solutions.

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