Product Marketing Manager

Employment Type: [Not Specified] Location Type: US / Fully Remote Salary: [Not Specified]

About Ledger Investing

Ledger is a Y Combinator-backed Insurtech startup transforming how insurance risk is financed. Ledger is building a marketplace that enables re/insurers to transfer risk to capital markets investors – we have originated over $2 billion of premium volume to institutional investors. Insurance securitization is on the path to becoming a $100 billion market but has been limited by opacity and complexity. Ledger is expanding this market by building a seamless data platform that powers the marketplace, as well as reports and analytics that insurers and investors need to transact. Our $75 million Series B investment funding has successfully set us up for long-term growth.

About the Role

We are seeking an experienced Product Marketing Manager to build the go-to-market (GTM) strategy and marketing initiatives for a new cutting-edge suite of product solutions. You will play a pivotal role in driving product adoption, user engagement, and revenue growth. Collaborating closely with cross-functional teams, you’ll ensure our products are positioned to resonate with target audiences and stand out in a competitive market. This role is based in the US/fully remote - home office.

Key Responsibilities:

• Go-to-Market Strategy: Develop and execute comprehensive GTM strategies for new and existing products, including audience segmentation, positioning, messaging, and multi-channel campaign management.
• Market Insights: Conduct competitive analysis, market research, and customer interviews to identify trends, pain points, and opportunities. Use insights to shape product positioning and marketing strategies.
• Product Positioning: Craft compelling value propositions, key messaging, and differentiation strategies tailored to various buyer personas and market segments.
• Cross-Functional Collaboration: Partner with Engineering and Design teams to align product and marketing roadmaps. Influence product development by representing the voice of the customer.
• Campaign Execution: Build integrated campaigns that span digital marketing, content creation, events, and sales enablement to drive awareness, acquisition, and retention.
• Sales Enablement: Equip business development efforts with tools, training, and resources, including presentations, battle cards, and product guides, to effectively communicate product value.
• Performance Analysis: Monitor campaign performance and user metrics to optimize strategies and ensure ROI. Provide actionable recommendations based on data.
• Product Launches: Support end-to-end launch plans, including communication strategies, client-facing materials, and internal readiness.

Required Qualifications:

• 5+ years in a B2B product marketing role, preferably in fintech, SaaS, and/or insuretech environments.
• Bachelor’s degree in Marketing, Business, or a related field.
• Experience successfully launching a new digital product, preferably in a startup environment.
• Experience with marketing tools and platforms (e.g., CRM, analytics, automation, creative).
• Strong ability to translate business goals into actionable marketing plans.
• Expertise in positioning and messaging that resonates with diverse audiences.
• Data-driven decision-maker with the ability to analyze performance metrics and user insights to inform marketing strategies.
• Exceptional verbal and written communication skills, with the ability to craft compelling stories, influence others, and collaborate across teams.
• Proven ability to manage multiple priorities in a fast-paced environment while meeting deadlines.

How You Can Stand Out:

• MBA or other relevant advanced degree.
• Certification in Pragmatic Marketing or Product Marketing Alliance is a plus.
• Familiarity with (re)insurance and/or financial reporting products preferred.

Company Information

Ledger Investing is an equal opportunity employer and complies with all applicable federal, state, and local fair employment practices laws. We strictly adhere to these principles.