[Remote] Product Marketing Manager at Vidyard

Canada

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Not SpecifiedCompensation

Mid-level (3 to 4 years)Experience Level

Full TimeJob Type

UnknownVisa

SaaS, Sales Technology, Marketing TechnologyIndustries

Requirements

Driven and strategic mindset
Ability to collaborate closely with product, sales, customer success, demand generation, partner, and sales enablement teams
Experience or capability in conducting market research (e.g., willingness to pay, product-market fit, competitive analysis, customer segmentation)
Skills in crafting compelling narratives connecting technical product capabilities to customer value
Ability to operate autonomously, proactively drive initiatives, and deliver results with minimal oversight
Located in Canada (remote role)

Responsibilities

Partner with Senior Manager, Product Marketing to develop and execute go-to-market strategies for product launches and beta testing, aligning with business objectives, target markets, and customer needs
Partner with Senior Manager, Product Marketing to define and refine positioning and messaging for Vidyard’s products, articulating value proposition, key benefits, and differentiators
Conduct market research including willingness to pay, product-market fit, competitive analysis, and customer segmentation to identify opportunities and inform strategies
Collaborate with product management to ensure customer needs are reflected in the product roadmap and go-to-market plans
Own creation of sales enablement materials (e.g., product guides, sales presentations, battle cards, training content) in partnership with Sales Enablement team
Partner with demand generation team to develop campaigns driving lead generation and prospect nurturing
Work with Partner team to ensure cohesive partner storytelling aligned with brand narrative and strategic goals
Own and manage the customer marketing newsletter, covering product updates, customer success stories, and new launches
Lead quarterly business readouts using win-loss analysis and internal data to provide actionable insights to leadership
Gather and analyze feedback from customers, prospects, and sales team to optimize messaging and go-to-market strategies
Participate in regular sales training sessions and enablement workshops to equip sales team with product info and competitive insights
Co-own Tier 1 and Tier 2 go-to-market launch plans, customer marketing newsletter, and quarterly business readouts with Senior Manager, Product Marketing
Bring insights and recommendations to leadership to deliver product messaging, drive adoption, and support cross-functional initiatives

Skills

Product Marketing

Go-to-Market Strategy

Messaging

Sales Enablement

Product Launches

Win-Loss Analysis

Customer Marketing

Cross-Functional Collaboration

Vidyard

Online video platform for business communication

About Vidyard

Vidyard provides an online video platform tailored for businesses to create, host, and share videos aimed at enhancing marketing, sales, corporate communications, and customer support. The platform includes tools for recording and managing videos efficiently, with features for secure sharing such as passcodes and Single Sign-On (SSO). This allows companies to safely distribute video content both internally and externally. Vidyard caters to a diverse range of clients, including marketing teams and sales professionals, helping them to connect with customers and close deals more effectively through video. The company operates on a subscription model, offering various features that can be customized to meet specific client needs, while also providing free tools to attract new users. Vidyard's goal is to improve business communication strategies through video, ultimately driving higher engagement and better results.

Kitchener, CanadaHeadquarters

2011Year Founded

$73.6MTotal Funding

LATE_VCCompany Stage

Consumer Software, Enterprise SoftwareIndustries

201-500Employees

Benefits

Competitive pay

Health & wellness subsidies

Continuing education subsidies

Health, dental, & vision coverage

Health/lifestyle spending accounts

Unlimited vacation

ESOP

Paid volunteer opportunities

Risks

Emerging AI-driven video platforms like Synthesia pose competitive threats to Vidyard.

Privacy concerns with AI avatars may lead to regulatory scrutiny.

Dependence on external funding could pose financial risks if future funding is scarce.

Differentiation

Vidyard offers industry-first hyper-realistic AI Avatars for personalized video communication.

The platform provides secure video sharing with features like passcodes and IP whitelisting.

Vidyard integrates AI to automate personalized prospecting, enhancing sales and marketing efficiency.

Upsides

Increased demand for personalized video content boosts Vidyard's AI Avatar adoption.

Remote work trends expand Vidyard's market for video communication tools.

AI integration in video platforms positions Vidyard as a market differentiator.

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