Product Marketing Manager at Substack

San Francisco, California, United States

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Not SpecifiedCompensation

Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Technology, Media, PublishingIndustries

Requirements

6+ years of product marketing experience, preferably in creator platforms or media technology
Proven track record of successful product launches and go-to-market execution
Exceptional communicator with the ability to craft compelling narratives
Strong analytical capabilities with experience using data to inform strategy and measure impact
Willing to collaborate with any writer or creator on the platform regardless of their views
Ambitious self-starter, open-minded, with a high sense of initiative
Comfortable building in public, ideally with experience building a social following

Responsibilities

Work cross-functionally to influence and shape product positioning, messaging frameworks, and value propositions for Substack's platform and new features, in close collaboration with product and partnerships
Partner closely with product teams to create differentiated narratives that articulate why Substack is the best platform for independent writers and creators
Develop messaging that speaks to writers and creators at different stages—from those just starting out to established publications
Lead product launches from concept to execution, coordinating across product, design, growth, and partnership teams
Develop launch strategies that maximize awareness, adoption, and engagement among target creator segments
Create launch assets including blog posts, case studies, and email campaigns

Skills

Product Marketing

Messaging Frameworks

Value Propositions

Product Launches

Cross-functional Collaboration

Storytelling

Analytical Rigor

Launch Strategies

Blog Posts

Case Studies

Email Campaigns

Substack

Digital publishing platform for subscription-based content

About Substack

Substack is a digital publishing platform that connects writers and readers. It allows creators, such as authors, journalists, and chefs, to share their work through newsletters, blogs, podcasts, and videos. Creators can set their own subscription fees, ranging from $5 to $27 per month, enabling them to earn money directly from their content without relying on traditional publishing or advertising. Substack handles administrative tasks, billing, and technical support, allowing creators to focus on their writing. The platform also helps creators grow their audience, as a significant portion of new subscriptions comes from within the Substack network. Substack earns revenue by taking a percentage of the subscription fees, aligning its success with that of its creators. The goal of Substack is to empower creators to monetize their work while providing the necessary tools for managing and expanding their subscriber base.

San Francisco, CaliforniaHeadquarters

2017Year Founded

$97.5MTotal Funding

ANGELCompany Stage

Consumer Software, EntertainmentIndustries

1,001-5,000Employees

Risks

Enterprise offering may lead to competition with established solutions, straining resources.

Elon Musk's acquisition interest could cause market speculation and investor instability.

Integration with Polymarket may expose Substack to reputational risks and regulatory scrutiny.

Differentiation

Substack empowers creators with a subscription-based model, bypassing traditional revenue streams.

The platform offers built-in marketing, aiding creators in growing their subscriber base.

Substack's tools support diverse content, including newsletters, blogs, podcasts, and videos.

Upsides

Spotify integration broadens podcasters' reach, potentially boosting subscribers and revenue.

Mobile editor launch enhances accessibility, increasing content output and engagement.

Enterprise offering partnership with The Free Press opens new revenue streams for Substack.

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