Product Marketing Manager at Hewlett Packard Enterprise

Spring, Texas, United States

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Not SpecifiedCompensation

Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Technology, IT OperationsIndustries

Requirements

BA or BS in Marketing or related field; MBA preferred
10+ years of product marketing experience in one or more of the following domains: infrastructure monitoring, application performance monitoring (APM), cloud-native observability, or AIOps
Strong understanding of hybrid IT environments, observability tools, and AI-driven solutions for IT operations
Proven track record of developing go-to-market strategies and crafting compelling product narratives
Ability to work cross-functionally and build strong relationships with product, sales, and marketing teams
Acknowledged mastery of marketing principles, practices, tactics and tools
Ability to manage advertising/direct marketing/research vendors
In-depth understanding of the industry, offering categories and company offerings/strategy
Strong project and budget management skills

Responsibilities

Develop clear and compelling product positioning that highlights the value of HPE OpsRamp solutions in infrastructure monitoring, cloud-native observability, and AIOps
Create and maintain messaging frameworks tailored to target personas, industries, and use cases
Define and execute go-to-market strategies for existing and new product offerings
Collaborate with cross-functional teams, including product management, engineering, and sales, to align marketing plans with product roadmaps and business objectives
Produce high-impact marketing collateral, including value propositions, presentations, solution briefs, whitepapers, case studies, and blogs
Partner with demand generation teams to create campaign assets such as landing pages, reports, and webinars
Conduct market research to identify trends, customer pain points, and competitive insights
Translate research findings into actionable recommendations for product positioning and differentiation
Develop sales enablement tools, such as battle cards, product training materials, and objection-handling guides
Partner with sales teams to ensure they are equipped to effectively communicate product value to customers
Work closely with customer success teams to identify and showcase customer success stories
Leverage customer feedback to refine messaging and influence product roadmap decisions

Skills

Key technologies and capabilities for this role

Product MarketingGo-to-Market StrategyProduct PositioningMessaging FrameworksAIOpsInfrastructure MonitoringCloud-Native ObservabilitySales Enablement

Questions & Answers

Common questions about this position

What is the work arrangement for this Product Marketing Manager role?

This role is designed as ‘Hybrid’ with an expectation to work on average 2 days per week from an HPE office.

What is the salary or compensation for this position?

This information is not specified in the job description.

What key skills are needed for the Product Marketing Manager role?

Key skills include developing product positioning and messaging, defining go-to-market strategies, content creation for marketing collateral, conducting market research and competitive analysis, and sales enablement.

What is the company culture like at HPE?

HPE's culture thrives on finding new and better ways to accelerate what’s next, values varied backgrounds, offers flexibility to manage work and personal needs, embraces bold moves together, and supports career growth.

What makes a strong candidate for this Product Marketing Manager position?

Strong candidates should have experience bridging product management, sales, customer success, and marketing, with skills in strategic thinking, cross-functional collaboration, and executing go-to-market strategies for IT operations solutions.

Hewlett Packard Enterprise

Provides enterprise IT solutions and services

About Hewlett Packard Enterprise

Hewlett Packard Enterprise provides enterprise IT solutions with a focus on cloud services, artificial intelligence, and edge computing. Their products include HPE Ezmeral for managing containers, HPE GreenLake for cloud services, and HPE Aruba for networking. These solutions help businesses improve their performance and adapt to digital changes. HPE's business model includes selling hardware, software, and services, as well as offering subscription-based services and long-term contracts. What sets HPE apart from competitors is its commitment to open-source projects and its active developer community, which supports collaboration and innovation. The company's goal is to empower organizations to transform digitally and optimize their operations.

Houston, TexasHeadquarters

1939Year Founded

IPOCompany Stage

Hardware, Enterprise Software, AI & Machine LearningIndustries

10,001+Employees

Risks

Integration challenges with Juniper Networks may delay AI-driven networking benefits.

Competition from startups like Flywheel could impact HPE's AI and cloud services.

HPE's acquisition strategy may strain resources and distract from core operations.

Differentiation

HPE's GreenLake offers a unique hybrid cloud platform for diverse IT environments.

HPE Ezmeral provides advanced container management, enhancing enterprise AI and analytics capabilities.

HPE's Aruba solutions integrate cloud security and networking for seamless, secure connectivity.

Upsides

HPE's acquisition of Juniper Networks boosts AI-driven innovation in networking.

OpsRamp acquisition enhances HPE's IT management with AI-based automation capabilities.

Axis Security integration strengthens HPE's cloud security offerings with SASE solutions.

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