Product Marketing Manager

Position Overview

• Location Type: Remote
• Employment Type: Full-time
• Salary: Not specified

About Ada: Ada is an AI customer service company whose mission is to make customer service extraordinary for everyone. We're driven to raise a new standard of quality customer service at scale, enabling enterprise companies to deliver experiences that people love–instant, proactive, personalized, and effortless. Ada is an AI transformation platform and partner—combining strategic expertise with powerful AI agent management technology to accelerate businesses’ AI maturity to keep them ahead of the curve. With Ada, 83% of customer conversations—and counting—are effortlessly resolved through automation, giving teams more time back, companies more resources to focus on growth, and customers more life to focus on what matters most to them. Established in 2016, Ada is a Canadian company that has powered over 5.5 billion interactions for leading brands like Square, YETI, Canva, and Monday.com, saving millions of hours of human effort. Backed with over $250M in funding from tier-one investors including Accel, Bessemer, FirstMark, Spark, and Version One Ventures, Ada is a pioneer in the management and application of AI in customer service. At Ada, we see growth as a reflection of each individual owner’s personal growth. That’s why our values are rooted in driving progress and continuous improvement. If you’re ambitious and eager to grow, Ada could be the place for you. Learn more at www.ada.cx.

Our Role: We’re looking for a strategic and analytical Product Marketing Manager, Competitive Intelligence to join our growing marketing team. In this role, you’ll be the go-to expert on Ada’s competitive landscape, helping to position us as the leading AI customer service platform. You’ll drive the development of competitive insights, battlecards, and strategic recommendations to support our sales, marketing, and product teams. This is a high-impact role that requires a blend of market research, technical acumen, strategic thinking, and strong communication skills to influence cross-functional stakeholders and help Ada stay ahead in a fast-evolving market.

Requirements

• 5+ years of experience in product marketing, competitive intelligence, or solutions consulting in a B2B SaaS environment.
• Strong analytical and research skills with the ability to synthesize complex information into clear, concise insights.
• Proven track record of developing competitive intelligence programs and resources that influence GTM strategies.
• Strong technical acumen with the ability to read technical documentation, demo competing products, and extract technical differentiators to identify opportunities for Ada.
• Excellent communication and presentation skills, with the ability to influence and align cross-functional stakeholders.
• Comfortable working in a fast-paced, dynamic environment with the ability to manage multiple priorities.
• Knowledge of AI and customer service technologies.

Responsibilities

• Lead competitive intelligence: Develop and maintain a deep understanding of Ada’s competitive landscape.
• Conduct market research and analysis to identify trends, opportunities, and threats.
• Develop competitive insights, battlecards, and strategic recommendations.
• Support sales, marketing, and product teams with competitive intelligence resources.
• Monitor and analyze competitor activities, including product launches, pricing changes, and marketing campaigns.
• Present competitive intelligence findings to cross-functional stakeholders.

Application Instructions

• Not specified. (Further details would be provided on the company's career page.)