Product Marketing Manager at ConnectWise

Amsterdam, North Holland, Netherlands

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Not SpecifiedCompensation

Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Software, Technology, SaaSIndustries

Requirements

Ability to manage projects and processes independently

Responsibilities

Provides support to the cross-functional teams with the goal of successful GTM outcomes
Researches, analyzes, and documents findings
May coach and review the work of other team members
Designs, delivers, and executes marketing and communication strategies
Analyzes and assesses performance of marketing strategies and recommends improvements
Models new product plans and routes to market, while accounting for required resources and payback periods
Establishes relationships with executive leaders to present product functionalities
Drives the end-to-end planning processes and core priority settings
Works with executive leadership to drive outcomes, align with business owners and stakeholders, mitigate risk, and deliver value to internal and external customers
Drives evolution of the business through simplification and transformation activities
Develops and manages the positioning and messaging for product expansion strategies in new markets
Identifies customer needs, oversees market research, and monitors market trends and competitive landscapes
Communicates the value proposition of products and develops tools to support the selling process
Monitors internal processes for efficiency and validity pre- and post-GTM
Manages market person mapping and marketing intelligence
Assists marketing programs that drive demand for products within their assigned markets
Communicates and collaborates cross-functionally to determine the ‘why’, ‘what’, and ‘when’ of products to effectively position each product appropriately in the marketplace
Initiates and fosters relationships to create new products and enhance functionality of existing products and product lines
Assists with the product market requirement phase of market analysis, total addressable market size, and competitive landscape
Interfaces with all partner-centric listening posts to gather input and communicate product strategies
Assists with training material messaging and educational content
Assists with identifying opportunities to out-position competitors based on areas of product differentiation, both in the short and long term

Skills

Product Marketing

Go-to-Market Strategy

Market Research

Sales Enablement

Messaging

Market Intelligence

Marketing Strategy

Performance Analysis

Product Planning

Executive Communication

ConnectWise

Software platform for IT business management

About ConnectWise

ConnectWise provides a software platform designed for Technology Solutions Providers (TSPs) to manage their business operations effectively. The platform includes tools for business management, remote monitoring and management, remote access, and automation of quotes and proposals, as well as conducting cybersecurity risk assessments. It integrates with numerous key vendors, creating a comprehensive ecosystem that supports various IT sector clients in managing their as-a-service business models. Unlike many competitors, ConnectWise emphasizes community engagement through its network, The IT Nation, which promotes collaboration and knowledge sharing among users. The goal of ConnectWise is to empower TSPs to streamline their operations and enhance their service offerings while fostering an inclusive culture that values diverse contributions from its employees.

Tampa, FloridaHeadquarters

1982Year Founded

$569KTotal Funding

SEEDCompany Stage

Enterprise Software, CybersecurityIndustries

1,001-5,000Employees

Benefits

Hybrid Work Options

Remote Work Options

Risks

Leadership transition may lead to strategic shifts or instability.

Increased competition from companies like Liongard could impact market share.

Integration challenges with PowerDMARC and EasyDMARC may affect operations.

Differentiation

ConnectWise offers a comprehensive software platform for Technology Solutions Providers (TSPs).

The company integrates with hundreds of vendors, creating a robust ecosystem for users.

ConnectWise fosters a highly engaged community, known as The IT Nation.

Upsides

Growing demand for remote monitoring solutions supports ConnectWise's offerings.

The rise of cloud-based solutions aligns with ConnectWise's subscription revenue model.

Increased collaboration in the IT ecosystem benefits ConnectWise's integration strategy.

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