Product Marketing Manager at Aptiv

Troy, Michigan, United States

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Not SpecifiedCompensation

Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

AutomotiveIndustries

Requirements

Degree in Marketing, Business, Economics or similar
Minimum 8 years of experience in developing and executing marketing campaigns and go-to-market strategies and working with product
Technical Aptitude - Comfortable in technical conversations with a curiosity to learn
Ability to process and analyze qualitative and quantitative research methods and demonstrating highly developed skills in translating customer insights into compelling messages
Entrepreneurial mind-set; curious and creative personality
Excellent oral, written, and visual presentation and communication skills
Preferred Qualifications
Degree in Engineering (e.g. Automotive, Electronics, Computer, Software), Computer Science or equivalent in a related technical field
Know-how in Automotive Software Architecture, Software Defined Vehicle concepts, Middleware, Tools and Services, Licensing Models

Responsibilities

Develop and execute GTM plan in collaboration with Product Management
Define positioning, messaging, and value propositions for specific products or solutions
Translate technical product features into clear, benefit-driven language
Craft compelling product messaging that resonates with target audiences
Develop and deploy product launch plans in coordination with product management, sales, and demand generation teams
Create and maintain product launch checklists, timelines, and success metrics
Ensure consistent messaging across marketing channels, website content, and campaigns
Create sales collateral (presentations, battle cards, one-pagers) to support the sales team
Conduct training sessions for sales teams on product features, benefits, and use cases
Develop tools and resources to improve sales effectiveness
Work closely with product managers to understand roadmaps and feature releases
Collaborate with demand generation on campaign strategies and content creation
Align with corporate marketing to ensure brand consistency
Track KPIs such as product adoption, campaign performance, and pipeline contribution
Analyze marketing data to measure GTM effectiveness and identify improvement areas
Present results and insights to stakeholders regularly

Skills

Product Marketing

Go-to-Market Strategy

Product Positioning

Messaging

Value Propositions

Product Launches

Content Development

Market Research

Customer Insights

Cross-functional Collaboration

Aptiv

Develops integrated systems for vehicles

About Aptiv

Aptiv develops integrated vehicle systems for the automotive industry, focusing on software-defined vehicles. Their products help tackle challenges related to autonomous driving, vehicle electrification, and advanced safety features. Aptiv collaborates with major car manufacturers and other mobility stakeholders to enhance vehicle performance and safety through their technological solutions. Unlike many competitors, Aptiv emphasizes a partnership model, providing ongoing support and integration of their systems into vehicles. The company's goal is to improve the overall driving experience and safety in vehicles while advancing the future of mobility.

Dublin, IrelandHeadquarters

1994Year Founded

$7.8MTotal Funding

IPOCompany Stage

Automotive & TransportationIndustries

10,001+Employees

Risks

Amazon's entry into connected cars increases competition for Aptiv.

Investment in MAXIEYE exposes Aptiv to geopolitical and regulatory risks.

Oragadam plant expansion may strain finances if demand doesn't meet expectations.

Differentiation

Aptiv integrates software and systems for autonomous driving and vehicle electrification.

The company collaborates with major car manufacturers for software-defined vehicle solutions.

Aptiv operates 14 technical centers globally, enhancing its R&D capabilities.

Upsides

Aptiv's investment in MAXIEYE expands its presence in the Chinese automotive market.

The Oragadam plant expansion increases production capacity for advanced vehicle systems.

Participation in CES 2025 showcases Aptiv's leadership in automotive technology innovation.

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