Product Marketing Manager at Two Circles

Pakistan

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Not SpecifiedCompensation

Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Telecommunications, Technology, SaaSIndustries

Requirements

Bachelor’s degree in Marketing, Business Administration, or a related field
4-6 years of experience in product or growth marketing in a digital-first environment (e-commerce, ride-hailing, food delivery, fintech, super-apps)
Proven track record of launching and scaling consumer-facing digital products (either B2C or B2B2C)
Strong understanding of user journey, growth funnel
Strong background in digital-first companies (e.g., Sazz, Careem, Foodpanda, fintechs or super-apps)
Experience launching, positioning, and scaling consumer-facing digital products in competitive markets
Ability to connect product, marketing, and consumer needs
Client-facing experience working with global clients to launch and scale new products

Responsibilities

Lead Product marketing for key non-telco global products as part of a regional team
Develop and execute GTM strategies for new product launches and feature rollouts
Define compelling product positioning, value propositions, and messaging tailored to different customer segments
Collaborate with designers, marketers, and product managers to bring campaigns to life
Be a thought partner for global clients where non-telco products are launching and ensure GTM success
Develop and manage PMM briefs, collaborating with internal teams and external partners to craft compelling product value propositions
Bridge product development and market adoption
Own go-to-market strategy, product positioning, and messaging by layering strong consumer insights
Work closely with product managers, sales team, brand, growth, and creative teams to make the product stand out, achieve strong adoption and retention

Skills

Key technologies and capabilities for this role

Product MarketingSaaS MarketingTelco IndustryDigital MarketingGo-to-Market StrategyBrand StorytellingCreative StrategyMarketing StrategyCustomer InsightsCompetitive Analysis

Questions & Answers

Common questions about this position

Is this a remote position or does it require working from an office in Pakistan?

This information is not specified in the job description.

What salary or compensation can I expect for the Product Marketing Manager role?

This information is not specified in the job description.

What experience and skills are required for this Product Marketing Manager position?

The role requires a strong background in digital-first companies like Saraz, Careem, Foodpanda, fintechs or super-apps, experience launching, positioning, and scaling consumer-facing digital products in competitive markets, and the ability to connect product, marketing, and consumer needs.

What is the company culture like at Circles?

Circles is a fast-growing digital lifestyle led telco organization that is brand-driven, believes in bold ideas and impactful storytelling, and has a team that thrives on originality, creative strategies, and delivering work that cuts through the noise.

What makes a strong candidate for this Product Marketing Manager role?

A strong candidate is seasoned with experience in digital-first companies, has launched and scaled consumer-facing digital products in competitive markets, excels at product storytelling with a growth mindset, and can handle client-facing work with global clients.

Two Circles

Sports marketing agency leveraging data analytics

About Two Circles

Two Circles operates as a sports marketing agency that focuses on using data to assist sports organizations in increasing their revenue and understanding their fan base. The company has eight offices around the world, including locations in major cities like London, New York, and Paris, and works with prominent sports entities such as the NFL and UEFA. The agency employs data analytics to develop strategies, offer technology solutions, and create tailored content that resonates with fans. By packaging and selling sponsorships, Two Circles enables its clients to enhance their commercial performance and engage more effectively with their audience. What sets Two Circles apart from its competitors is its strong emphasis on data-driven decision-making, which helps clients optimize their revenue streams and improve fan relationships. The company's goal is to empower sports organizations to make informed choices that lead to growth and profitability.

London, United KingdomHeadquarters

2011Year Founded

GROWTH_EQUITY_VCCompany Stage

Data & Analytics, ConsultingIndustries

1,001-5,000Employees

Benefits

Hybrid Work Options

Performance Bonus

Health Insurance

Professional Development Budget

Risks

Integration challenges from acquiring Spring Media Group may disrupt existing operations.

Expansion into media rights may increase competition with established media companies.

Cultural clashes from Kore acquisition could affect performance of the combined entity.

Differentiation

Two Circles leverages data analytics to enhance fan engagement and revenue growth.

The company operates from eight international offices, serving major sports organizations.

Two Circles offers proprietary technology solutions for tailored content and sponsorship sales.

Upsides

Acquisition of Spring Media Group expands Two Circles' media rights and streaming capabilities.

Partnership with Professional Triathletes Organisation boosts Two Circles' presence in triathlon sports.

Investment from Otro Capital and Bolt Ventures supports Two Circles' strategic growth initiatives.

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