Product Marketing Intern (H/F) at Withings

Issy-les-Moulineaux, Île-de-France, France

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Not SpecifiedCompensation

InternshipExperience Level

InternshipJob Type

UnknownVisa

Digital Health, Health Technology, WearablesIndustries

Requirements

Fluency in English and French is required. German is a strong advantage
Strong analytical, organizational, and communication skills
Curious, adaptable, and eager to learn in a fast-paced environment
Student on a masters degree
At ease in an international environment
6 months internship - Start date: November
Submit application/resume in English

Responsibilities

Support user research to better understand target audiences
Contribute to the creation of personas and competitive analysis
Help define value propositions and product positioning
Participate in testing product concepts and collecting feedback
Contribute to the creation of marketing assets and ensure consistency across channels (web, social media, CRM, brand, etc.)
Support sales & marketing teams with the right tools and materials
Produce weekly sales and installation reports
Build dashboards and monitor performance using tools like Metabase
Analyze feedback from users and sales teams to refine strategies
Learn how to craft compelling product narratives and value-driven messaging
Support the creation of impactful presentations and communication frameworks
Contribute to storytelling across touchpoints to drive product adoption

Skills

Key technologies and capabilities for this role

User ResearchPersonasCompetitive AnalysisValue PropositionsProduct PositioningGo-to-Market StrategiesMarketing AssetsSocial MediaCRMSales ToolsSales ReportsDashboardsMetabase

Questions & Answers

Common questions about this position

What is the location arrangement for this internship?

The position is hybrid.

What languages are required for this role?

Fluency in English and French is required, with German being a strong advantage.

What skills are needed for the Product Marketing Intern position?

Strong analytical, organizational, and communication skills are required, along with being curious, adaptable, eager to learn in a fast-paced environment, and at ease in an international setting.

What are the education and duration requirements for this internship?

Candidates must be a student in a master's degree program, and the internship is for 6 months starting in November.

How should I apply for this internship?

Submit your application or resume in English.

Withings

Designs and manufactures smart health devices

About Withings

Withings focuses on digital health technology by creating smart health devices like the ScanWatch, which monitor health metrics such as steps, sleep patterns, heart rate, and oxygen saturation. These devices cater to health-conscious individuals, athletes, and content creators who want to track and enhance their health and fitness. Customers can buy products directly from the Withings website, with flexible payment options including pay-later plans and interest-free installments, along with a 30-day return policy for added convenience. The accompanying mobile app syncs with the devices to help users track long-term health trends, fostering engagement and loyalty. Withings distinguishes itself through its award-winning customer service and a global community of over 1 million users who support each other in their health journeys. The company's goal is to empower individuals to take control of their health through accessible technology and community support.

Issy-les-Moulineaux, FranceHeadquarters

2008Year Founded

$89.5MTotal Funding

SERIES_BCompany Stage

Consumer Software, Healthcare, Consumer GoodsIndustries

201-500Employees

Risks

Increased competition from AI-powered health devices could challenge Withings' market position.

Complexity and installation issues of Omnia mirror may deter potential buyers.

Regulatory scrutiny on new health solutions like BPM Vision may delay market entry.

Differentiation

Withings offers a comprehensive range of smart health devices, including the ScanWatch.

The Omnia smart mirror provides a 360-degree view of health, enhancing user engagement.

Withings' direct-to-consumer model with flexible payment options sets it apart in the market.

Upsides

AI integration in devices like Omnia enhances personalized health insights and user satisfaction.

Expansion into cardiovascular health with BPM Vision and Cardio Check-Up attracts health-conscious consumers.

Growing interest in at-home health monitoring boosts demand for Withings' smart devices.

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