Product Marketer at Vermont Information Processing

Colchester, Vermont, United States

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$75,000 – $80,000Compensation

Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Beverage, SaaSIndustries

Requirements

12+ years of product marketing experience, preferably within a B2B SaaS or enterprise software company
Proven track record of successfully developing and executing end-to-end GTM strategies for new products and features
Exceptional written and verbal communication skills, with a sampling of successful messaging and content examples
Strong analytical skills and experience leveraging data to inform positioning and measure GTM success
Excellent presentation skills
Bachelor’s degree
Preferred Qualifications
Experience marketing to a diversified group of products that focus on various points in one industry
Familiarity with HubSpot and Google Analytics

Responsibilities

Develop and execute end-to-end GTM plans for product launches, including positioning, messaging, pricing, and sales enablement materials
Lead marketing for product launches working cross-functionally with Product Management, Sales, and Corporate Marketing to ensure a unified and impactful market rollout
Support product adoption and usage post-launch by developing and implementing targeted marketing programs and lifecycle campaigns
Craft compelling, differentiated product positioning and messaging that resonates with target buyers and use cases, translating technical features into clear customer benefits
Create core marketing content and sales enablement materials, including product pages, website copy, sales decks, one-pagers, case studies, videos, and competitive battle cards
Define the value proposition of our many products and train internal teams (Sales, Customer Success) on how to effectively communicate it
Conduct continuous market research to deeply understand customer needs, pain points, and buying triggers
Gather competitive intelligence to monitor the landscape, identifying strengths, weaknesses, and key differentiators. Use this insight as you help inform the product roadmap and messaging
Serve as the voice of the customer (VoC), collecting feedback through surveys, interviews, and data analysis to influence the product development roadmap and strategy
Partner with the Sales team to create essential tools, training, and resources that help them effectively sell and demonstrate our products
Maintain and update sales enablement materials to reflect the latest product features, market data, and competitive positioning

Skills

GTM Strategy

Product Positioning

Messaging

Sales Enablement

Market Research

Competitive Intelligence

Content Creation

Product Launches

Cross-Functional Collaboration

SaaS Marketing

Vermont Information Processing

Software solutions for beverage industry management

About Vermont Information Processing

Vermont Information Processing (VIP) provides technology solutions specifically designed for the beverage industry, including brewers, wineries, spirits suppliers, and non-alcoholic beverage brands. Their software helps businesses manage distribution, sales, and warehouse operations more effectively. VIP's products address challenges like SKU proliferation by offering tools such as warehouse management systems, sales reporting, analytics, data collection, and pricing strategies. These solutions enable clients to optimize their operations, enhance decision-making, and increase sales. Unlike competitors, VIP focuses exclusively on the beverage sector, leveraging deep industry knowledge to deliver specialized services. The company's goal is to help clients transform their business data into actionable insights, leading to improved efficiency and cost savings.

Colchester, VermontHeadquarters

1972Year Founded

VENTURE_UNKNOWNCompany Stage

Data & Analytics, Consumer SoftwareIndustries

201-500Employees

Benefits

Health Insurance

Dental Insurance

Vision Insurance

Life Insurance

Disability Insurance

Health Savings Account/Flexible Spending Account

Paid Parental Leave

Hybrid Work Options

Unlimited Paid Time Off

Paid Vacation

On-site Child Care Center (VT)

On-site Fitness Center (VT)

On-site Health Clinic (VT)

Discounted Gym Memberships

Combined Time Off and Floating Holidays

Flex and Hybrid Schedules

401(k) Retirement Plan

401(k) Company Match

ESOP (Employee Stock Ownership Plan)

Profit Sharing

Risks

Emerging competitors with AI-driven analytics could disrupt VIP's market share.

DTC sales channels may reduce demand for VIP's traditional distribution solutions.

Stricter data privacy regulations could increase VIP's compliance costs.

Differentiation

VIP specializes in tailored software for the beverage industry's unique challenges.

VIP's solutions address SKU proliferation, a key issue in the beverage sector.

VIP offers deep industry knowledge and innovative solutions for beverage distributors.

Upsides

AI-driven demand forecasting aligns with VIP's focus on operational efficiency.

DTC sales channels offer VIP opportunities to integrate traditional and new distribution models.

Sustainability trends drive demand for VIP's resource-tracking and optimization tools.

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