Product Manager-Integrations(India) at Demandbase

Hyderabad, Telangana, India

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Not SpecifiedCompensation

Mid-level (3 to 4 years)Experience Level

Full TimeJob Type

UnknownVisa

Technology, SaaS, Marketing TechnologyIndustries

Requirements

3-5 years of product management experience
Understanding of B2B SaaS landscape, integrations, and business systems
Basic understanding of APIs, data synchronization concepts
Strong analytical, problem solving skills, and great attention to detail
Experience directly communicating with customers
Excellent written and spoken communication skills

Responsibilities

Own the product roadmap for native integrations (including but not limited to, Salesforce, Hubspot, Dynamics, Pardot, Outreach, etc.)
Conduct market research and identify new integration opportunities based on customer demand and competitive landscape
Prioritize integration development based on customer impact, technical feasibility, and business value
Define success metrics and KPIs for integration adoption and performance monitoring
Drive feature development and enhancements for Account Connector
Collaborate with internal teams to ensure seamless operation and optimal performance and user experience for Account Connector
Monitor connector usage patterns and identify opportunities for improvement
Gather requirements from customers, sales, and customer success teams for integration needs
Conduct user research and interviews to understand pain points and desired features
Work with internal teams to seamlessly utilize newly imported data sets deeply into the Demandbase core product

Skills

Product Management

Integrations

Salesforce

HubSpot

Microsoft Dynamics

Pardot

Outreach

Market Research

Roadmap Planning

CRM

Demandbase

Account-Based Marketing solutions for B2B enterprises

About Demandbase

Demandbase specializes in Account-Based Marketing (ABM) solutions for B2B enterprises. Their platform provides tools that help businesses identify, engage, and convert high-value accounts, focusing on specific clients rather than a broad audience. This is particularly useful for industries with long sales cycles, such as technology and finance. The ABM platform integrates data analytics, personalized advertising, and CRM systems, allowing businesses to tailor their marketing efforts effectively. Demandbase operates on a subscription model, offering customizable access to their platform along with training and consulting services. This approach not only generates revenue through subscriptions but also builds long-term client relationships, setting Demandbase apart from competitors in the marketing technology space.

San Francisco, CaliforniaHeadquarters

2005Year Founded

$153.7MTotal Funding

DEBTCompany Stage

Consulting, Enterprise SoftwareIndustries

501-1,000Employees

Benefits

Health Insurance

Mental Health Support

Unlimited Paid Time Off

Paid Holidays

401(k) Retirement Plan

Disability Insurance

Life Insurance

Risks

DemandScience and Terminus merger may increase competition in the ABM space.

Rapid AI advancements require continuous innovation, straining Demandbase's resources.

Global data privacy regulations pose compliance challenges for Demandbase's data analytics.

Differentiation

Demandbase excels in AI-driven account-based marketing for B2B enterprises.

The platform integrates data analytics, personalized advertising, and CRM for targeted marketing.

Demandbase's multi-language support enhances global client engagement and market reach.

Upsides

Demandbase leads in G2 Winter 2025 Reports for account-based advertising and orchestration.

The rise of CTV advertising aligns with Demandbase's B2B-specific CTV solution.

Growing demand for sales-marketing alignment boosts interest in Demandbase's ABM platform.

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