Product Manager - Digital Brand (MENA) at Substack

Dubai, Dubai, United Arab Emirates

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Telecom, Fintech, E-commerceIndustries

Requirements

6–8 years in product management, growth analytics, or AI/ML product roles within digital-first B2C (telco, fintech, e-commerce)
Strong grasp of telco/digital metrics (ARPU, churn, DAU/MAU, adoption)
Skilled in SQL & Excel (Python/R a plus)
Experience turning complex data into clear product recommendations
Comfortable in agile, test-and-learn environments
Prior exposure to MENA markets, subscription models, or telecom is a plus
Hands-on experience with AI features (personalization, predictive analytics, conversational interfaces) is strongly preferred

Responsibilities

Product Strategy & Execution: Support the Head of Product in building and delivering the roadmap, aligning to growth targets and regional priorities
Define & Monitor KPIs: Set success metrics before launch and ensure the right data pipelines are in place
Track & Optimize Performance: Monitor acquisition, engagement, retention, churn, ARPU; turn insights into clear recommendations
Market & Customer Research: Benchmark, run feedback loops, analyze unmet needs, and identify opportunities for innovation (with a focus on AI)
Feature Enhancements & CX Optimization: Improve digital experiences based on business value and customer insights
Data-Led Decisions: Use SQL, Excel, and dashboards to influence product and commercial outcomes
Cross-Functional Delivery: Partner with design, engineering, and commercial teams to bring features to market smoothly

Skills

SQL

Excel

Python

Agile

Product Strategy

KPIs

Data Analysis

Market Research

AI/ML

Dashboards

Data Pipelines

Substack

Digital publishing platform for subscription-based content

About Substack

Substack is a digital publishing platform that connects writers and readers. It allows creators, such as authors, journalists, and chefs, to share their work through newsletters, blogs, podcasts, and videos. Creators can set their own subscription fees, ranging from $5 to $27 per month, enabling them to earn money directly from their content without relying on traditional publishing or advertising. Substack handles administrative tasks, billing, and technical support, allowing creators to focus on their writing. The platform also helps creators grow their audience, as a significant portion of new subscriptions comes from within the Substack network. Substack earns revenue by taking a percentage of the subscription fees, aligning its success with that of its creators. The goal of Substack is to empower creators to monetize their work while providing the necessary tools for managing and expanding their subscriber base.

San Francisco, CaliforniaHeadquarters

2017Year Founded

$97.5MTotal Funding

ANGELCompany Stage

Consumer Software, EntertainmentIndustries

1,001-5,000Employees

Risks

Enterprise offering may lead to competition with established solutions, straining resources.

Elon Musk's acquisition interest could cause market speculation and investor instability.

Integration with Polymarket may expose Substack to reputational risks and regulatory scrutiny.

Differentiation

Substack empowers creators with a subscription-based model, bypassing traditional revenue streams.

The platform offers built-in marketing, aiding creators in growing their subscriber base.

Substack's tools support diverse content, including newsletters, blogs, podcasts, and videos.

Upsides

Spotify integration broadens podcasters' reach, potentially boosting subscribers and revenue.

Mobile editor launch enhances accessibility, increasing content output and engagement.

Enterprise offering partnership with The Free Press opens new revenue streams for Substack.

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