Product Manager - AED - Remote at Stryker

Hamilton, Ontario, Canada

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Not SpecifiedCompensation

Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Medical Devices, HealthcareIndustries

Requirements

Bachelor’s degree required
4+ years of work experience required
2+ years of medical device or marketing experience preferred
B2B and/or B2C experience preferred
Willingness to travel 20%

Responsibilities

Understand customer groups, including why customers buy the product or service and approach for the product or portfolio
Understand the different marketing channel strategies and associated business implications
Track and report results/KPIs to leadership and sales
Understand key competitors and their relative strengths/weaknesses and maintain networks of people and resources for obtaining competitive information
Explain different product features to different customers as appropriate to their needs
Maintain customer engagement and deeply understand customer needs
Play a role in developing key strategy documents: strategic plan, annual marketing plan, product launch plans, etc
Understand what customers value and how they perceive different attributes of the product or portfolio
Articulate why the product or portfolio adds value or solves problems for the customer
Create marketing strategies to understand, develop, and enhance the relationship between the customer and the product or portfolio
Propose objectives for generating clinical evidence and evaluating studies
Tie the business goal of the product or portfolio to the overall goal of Stryker
Synthesize market trends and make recommendations on areas of strategic focus
Develop new strategies, sales tools, and communication plans for the product or portfolio
Apply clinical knowledge in combination with technical knowledge to educate and articulate value
Work closely with sales training/sales enablement to set the sales training strategy for the product or portfolio
Responsible for the obsolescence plan
Provide analytical support to set price
Establish short-range and long-range improvement goals for the product management team, and under guidance, develop action plans to achieve those goals
Analyze customer satisfaction to assess trends in customer engagement, and incorporate trends into strategic planning
Provide marketing intelligence group with key objectives and inputs to drive customer insights
Develop and implement a social media strategy to stimulate demand, increase brand awareness, and support partner onboarding, in alignment with corporate guidelines
Track and report digital engagement metrics, including reach, conversion, and resource downloads
Identify and prioritize vertical sectors (e.g., construction, schools, sports) for targeted market growth of AEDs, using customer segmentation and market analysis
Collaborate with professional associations and national bodies to expand reach and credibility, leveraging co-marketing initiatives and sponsorships

Skills

Key technologies and capabilities for this role

Product ManagementB2B MarketingB2C MarketingDigital MarketingMarketing StrategyCompetitive AnalysisCustomer EngagementKPI ReportingStrategic PlanningMarket ResearchProduct LaunchChannel Marketing

Questions & Answers

Common questions about this position

Is this Product Manager role remote?

The role offers work flexibility with options for remote, hybrid, or onsite arrangements.

What marketing experience is required for this position?

The ideal candidate brings strong B2B or B2C marketing experience, digital marketing knowledge, and a proven ability to influence and engage business partners.

What is the salary for this Product Manager position?

This information is not specified in the job description.

What is the work environment like at Stryker for this role?

This is a fast-paced, high-impact environment where you'll shape marketing strategies, drive campaigns, and deliver measurable results while supporting the growth of life-saving AED products.

What makes a strong candidate for this Product Manager role?

A strong candidate has strong B2B or B2C marketing experience, digital marketing knowledge, and the ability to influence partners, with skills in understanding customer needs, developing strategies, and tracking KPIs.

Stryker

Develops and manufactures medical devices and equipment

About Stryker

Stryker develops and manufactures medical devices and equipment aimed at improving patient care and surgical efficiency. Their products include surgical tools, neurotechnology devices, and orthopedic implants, which are sold directly to hospitals and clinics. Stryker stands out from competitors by focusing on high-quality products and a commitment to advancing healthcare solutions. The company's goal is to enhance the overall healthcare experience for both patients and medical professionals.

Kalamazoo, MichiganHeadquarters

1941Year Founded

$423.3MTotal Funding

IPOCompany Stage

Biotechnology, HealthcareIndustries

10,001+Employees

Benefits

Medical & prescription plans

Supplemental health benefits

Flexible Spending accounts

Employee Assistance Program

Short-term & long-term disability

Tuition reimbursement

401(k) plan

Employee Stock Purchase Plan

Risks

Integration challenges from acquisitions may strain Stryker's resources.

Rapid tech advancements risk obsolescence of Stryker's current products.

Regulatory scrutiny on acquisitions could delay Stryker's market entry.

Differentiation

Stryker's acquisitions enhance its minimally invasive surgical solutions portfolio.

Entry into the peripheral vascular segment diversifies Stryker's market presence.

Stryker's focus on AI integration boosts diagnostic accuracy and operational efficiency.

Upsides

Growing demand for minimally invasive solutions aligns with Stryker's strategic acquisitions.

The orthopedic implants market growth benefits Stryker's expanding product line.

Stryker's acquisition of Inari Medical positions it in a high-growth vascular market.

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