Senior Product Marketing Manager - Fixed-term contract - Video Games
Keywords StudiosSalary not specified
Not SpecifiedCompensation
Senior (5 to 8 years)Experience Level
Full TimeJob Type
UnknownVisa
Mobile Gaming, GamingIndustries
Requirements
Candidates should possess at least five years of experience in mobile F2P games, with a specialization in economy, live events, and live operations. They should have a proven ability to launch and refine player-facing features, utilizing data to drive engagement, retention, and monetization. A strong foundation in product analytics and experience with A/B testing are essential.
Responsibilities
As the Product Lead for Paper.io 2, you will focus on live operations, economy systems, and feature optimization to maximize player engagement and business growth. This includes building and implementing F2P systems, taking full ownership of specifications and timelines, utilizing A/B testing and player data for continuous improvement, collaborating with developers and analysts, prioritizing development efforts, and staying ahead of industry trends to deliver the best possible player experience.
Skills
A/B Testing
Retention Metrics
Player Data Analysis
Monetization
Live Operations
In-Game Economies
F2P Systems
Feature Optimization
Product Specifications
Cross-Functional Collaboration
Voodoo
Develops free hyper-casual mobile games
About Voodoo
Voodoo.io focuses on mobile gaming and app development, particularly in the hyper-casual game segment, which features simple and easy-to-play games that appeal to a wide audience. Their games are free for users, and the company generates revenue through advertising by partnering with ad networks like AdColony and Adjust to display targeted ads within their games. This approach allows Voodoo to entertain millions of users globally while providing brands with advertising solutions to reach mobile gamers effectively. Unlike many competitors, Voodoo emphasizes user privacy by allowing users to manage consent settings and ensuring no personal data is collected from children under 16. The company's goal is to create engaging mobile experiences while maintaining a strong commitment to user privacy and providing valuable advertising opportunities for brands.
Paris, FranceHeadquarters
2013Year Founded
$480.1MTotal Funding
LATE_VCCompany Stage
Consumer Software, GamingIndustries
501-1,000Employees
Risks
BeReal acquisition may not yield expected returns if popularity doesn't rebound.
Questopia's launch in China could face regulatory challenges.
Wizz app's 'Teen Tinder' reputation may attract scrutiny from parents and regulators.
Differentiation
Voodoo is the #3 mobile publisher worldwide, following Google and Meta.
The company specializes in hyper-casual games, attracting a broad audience globally.
Voodoo offers advertising solutions, enhancing brand engagement with mobile gamers.
Upsides
Acquisition of BeReal diversifies Voodoo's portfolio beyond gaming.
Partnership with AppHarbr improves ad quality, increasing user engagement and revenue.
Successful launch of Questopia in China expands Voodoo's market presence.
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