Product Growth Specialist/ Manager (Futures) at Binance

Hong Kong

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Not SpecifiedCompensation

Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Cryptocurrency, Blockchain, FintechIndustries

Requirements

Bachelor's degree in Marketing, Business, Computer Science, or related field
3+ years of experience in growth hacking or digital marketing, preferably in IT companies
At least 2 years of experience in the crypto industry, preferably in a Growth or Product role
Track record of leading/participating in key product launches or growth efforts
Strong analytical skills and proficiency in data analysis and tracking tools (highly preferred)
Excellent communication and collaboration skills
Ability to thrive in a fast-paced, dynamic environment and adapt to changing priorities
Background and knowledge of crypto or finance (preferred)

Responsibilities

Research and identify new business opportunities to grow user base, capture new user segments, and increase revenue channels
Identify and leverage growth channels, including but not limited to referral, content marketing, social media, email marketing, and partnerships
Be the product owner, able to coordinate with cross-functional teams (Product, Data, Marketing, Country Teams) to execute business strategy and rollout new growth initiatives
Proactively monitor and analyze key metrics to track the effectiveness of growth initiatives and identify areas for improvement
Develop market-fit and innovative trading, execution and analytics strategies to broaden product and growth offerings to improve retail conversion
Stay updated on emerging trends, competitor landscape, community feedback and best practices in exchange products, growth hacking and digital marketing

Skills

Key technologies and capabilities for this role

growth hackingdigital marketingcontent marketingsocial mediaemail marketingdata analysisproduct managementcross-functional coordinationanalyticscryptoblockchain

Questions & Answers

Common questions about this position

Is this position remote?

Yes, this is a full-time remote position with a work-from-home arrangement, though it may vary depending on the work nature of the business team.

What experience is required for this role?

Candidates need 3+ years in growth hacking or digital marketing, preferably in IT companies, and at least 2 years in the crypto industry, ideally in Growth or Product roles, plus a track record in product launches or growth efforts.

What is the salary for this position?

The job mentions a competitive salary and company benefits, but no specific salary range is provided.

What is the company culture like at Binance?

Binance offers a flat structure with world-class talent, autonomy in a fast-paced innovative environment, results-driven workplace, and opportunities for career growth and continuous learning.

What makes a strong candidate for this role?

Strong candidates have a Bachelor's degree in Marketing, Business, Computer Science or related, strong analytical skills with data tools, excellent communication, crypto/finance knowledge, and the ability to thrive in fast-paced environments.

Binance

Cryptocurrency exchange for trading and earning

About Binance

Binance is a cryptocurrency exchange platform where users can buy, sell, and trade a variety of cryptocurrencies, including Bitcoin and Ethereum. It offers multiple trading options such as Spot, Margin, and Futures markets, along with a peer-to-peer service for direct transactions. Users can also earn interest on their crypto holdings through Binance Earn and trade NFTs in its marketplace. Binance stands out as the largest crypto exchange by trade volume, aiming to provide comprehensive services for both new and experienced traders.

Valletta, MaltaHeadquarters

2017Year Founded

$9.7MTotal Funding

SERIES_ACompany Stage

Crypto & Web3, Financial ServicesIndustries

5,001-10,000Employees

Benefits

Competitive salary

Option to be paid in crypto

Health insurance

Flexible working hours

Remote work for many roles

Company sponsored holidays

Learning and development programs

Free language classes

Relocation support

International transfers mid-career

Risks

Regulatory scrutiny in the U.S. could impact Binance's operations and reputation.

Allegations of internal misconduct may lead to legal complications for Binance.

Expansion into new markets like Brazil poses integration and compliance challenges.

Differentiation

Binance offers a comprehensive range of crypto services, including trading and NFTs.

It is the largest crypto exchange by trade volume, serving over 166 million users.

Binance provides unique products like Binance Earn and a Launchpad for new tokens.

Upsides

Binance benefits from the growing popularity of crypto staking and yield farming.

Increased interest in Layer 2 solutions could boost Binance's trading volume.

Stablecoin adoption for cross-border transactions may increase Binance's trading volumes.

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