Product Designer at Age Bold

About Age Bold

Bold provides personalized online workout programs specifically designed for older adults to improve balance, build strength, and reduce pain. These programs are based on scientific research and have been shown to decrease the risk of falls by 46%, addressing a major concern for seniors, as one in three adults over 65 experiences a fall each year. Bold primarily targets individuals aged 65 and older, partnering with health insurance providers to offer these programs at no cost to eligible participants, making them widely accessible. Unlike many competitors, Bold's business model focuses on collaboration with health plans, which helps reduce healthcare costs associated with falls while ensuring a steady user base. The goal of Bold is to enhance the physical health and well-being of older adults, ultimately helping them lead safer and more active lives.