Product Analyst, Data Products (NYC) at Persona

New York, New York, United States

Persona Logo
Not SpecifiedCompensation
Mid-level (3 to 4 years)Experience Level
Full TimeJob Type
UnknownVisa
Technology, Identity VerificationIndustries

Requirements

  • 2–5 years of experience in product, engineering, data, or customer-facing technical roles in fast-paced environments
  • Attention to detail: Ability to dig into the details to ensure solutions are accurate, complete, and contextually aligned with product and regulatory requirements
  • Naturally curious: Not satisfied with surface-level answers and will dive deep into the details of the data to fully understand what’s going on
  • Technical fluency: Comfortable reviewing API documentation, interpreting JSON data, and applying that understanding to guide product decisions
  • Strong communicator: Able to clearly articulate technical and complex concepts to a range of audiences
  • Comfortable with ambiguity: Makes thoughtful decisions about scope, tradeoffs, and priorities with minimal direction
  • Self-aware: Adjusts approach based on the needs of the team and the moment—knows when to lead, when to support, and always open to learning and feedback

Responsibilities

  • Drive the development of new business data products, with a focus on data quality, coverage, and long-term scalability
  • Research and evaluate third-party data sources, regulatory frameworks, and global registry systems to uncover new opportunities and assess feasibility
  • Collaborate across engineering, product, and go-to-market teams to scope, build, and launch new data products
  • Shape and support the roadmap for global data coverage
  • Codify learnings and decisions into internal knowledge bases, turning data evaluations, regulatory insights, and product patterns into scalable reference materials

Skills

Data Analysis
Product Thinking
Data Strategy
Investigative Research
Data Modeling
Compliance
Cross-functional Collaboration
Business Intelligence

Persona

Identity verification tools for online security

About Persona

Persona focuses on making online identity verification more user-friendly and secure. The company provides businesses with tools to confirm the identities of their users, which helps create a safer online environment. Their products include Web and iOS SDKs that allow companies to easily integrate verification processes into their platforms. These tools operate in two modes: production mode for live data and sandbox mode for testing with sample data. Persona differentiates itself from competitors by emphasizing reliability and uptime, which are critical for businesses that need real-time verification. The company's goal is to humanize the online verification process while ensuring that businesses can trust the identities of their users.

San Francisco, CaliforniaHeadquarters
2018Year Founded
$211.6MTotal Funding
SERIES_CCompany Stage
Enterprise Software, CybersecurityIndustries
201-500Employees

Benefits

Health Insurance
Dental Insurance
Vision Insurance
401(k) Company Match
Unlimited Paid Time Off
Family Planning Benefits
Professional Development Budget
Wellness Program

Risks

Class action lawsuit for biometric data capture could harm Persona's reputation.
Over-reliance on synthetic data may degrade identity verification accuracy.
Voice fraud and deepfakes challenge traditional identity verification methods.

Differentiation

Persona offers customizable identity verification flows for diverse business needs.
The company integrates advanced link analysis to detect risky user connections.
Persona's Graph solution provides expert-level fraud investigation capabilities.

Upsides

Rising demand for identity verification due to deepfake and voice fraud threats.
INFORM Consumers Act mandates verification, boosting demand for Persona's KYS solution.
Partnership with AtData enhances fraud prevention with email-centric intelligence data.

Land your dream remote job 3x faster with AI