Principal UX Researcher at AT&T

Bothell, Washington, United States

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Not SpecifiedCompensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

TelecommunicationsIndustries

Requirements

Bachelor’s degree (BS/BA) desired; ideal candidate has MS or PhD in human behavior-related field (e.g., Human-Computer Interaction, Human Factors, Cognitive Psychology, Sociology, Anthropology, Information Science, Computer Science, Applied Mathematics) or equivalent experience
7+ years of related experience
Certification required in some areas
Knowledge and experience with applied qualitative and quantitative research methods (generative, formative, evaluative), including contextual inquiry, cognitive walkthroughs, ethnographic research, usability testing, card sorting, experimental design, A/B testing, parametric/non-parametric statistical tests, and persona/archetype development
Knowledge and/or experience in data analytics and machine learning (a plus)
Critical thinker with a product mindset: ability to wrangle complex problems, find clarity and simplicity, think strategically about design challenges, and create holistic, compelling products
Excellent communication, project management, and organizational skills; ability to tell compelling stories about work to partners and team members
Office presence minimum 5 days per week; no relocation offered

Responsibilities

Develop and implement comprehensive research plans and methodologies to gather user insights for high-level design and product decisions
Analyze and interpret complex research data to identify patterns, trends, and actionable insights; compile findings into strategic reports and presentations for senior stakeholders
Collaborate with cross-functional teams (designers, product managers, developers) to integrate research findings into design and development; influence strategic decision-making
Create detailed user personas, journey maps, and research artifacts (insight briefs, affinity diagrams, usability reports) based on research data
Continuously iterate on research methods and processes; maintain repository of findings; stay current with UX research methodologies, tools, and trends; champion user-centered design principles and ethical practices
Lead critical, high-impact projects; design/implement innovative business strategies; work with minimal oversight; consult senior leadership and influence executive decisions; mentor others

Skills

UX Research

Qualitative Research

Quantitative Research

Usability Testing

A/B Testing

Ethnographic Research

Contextual Inquiry

Card Sorting

Persona Development

Data Analytics

Machine Learning

Statistical Analysis

AT&T

Telecommunications services including wireless and broadband

About AT&T

AT&T provides telecommunications services, including wireless communications, broadband internet, and digital television, primarily in the United States. Its 5G network offers faster data speeds and more reliable connections, although availability can vary. The company caters to both individual consumers and businesses, offering various subscription plans that include options for unlimited data and bundled services that combine internet, TV, and phone. AT&T generates revenue mainly through subscription fees, device sales, and its streaming service, DIRECTV STREAM, which adds to its diverse offerings. In a competitive market, AT&T distinguishes itself with its extensive service range and strong brand presence.

Dallas, TexasHeadquarters

1876Year Founded

$43.3MTotal Funding

IPOCompany Stage

Consumer Software, EntertainmentIndustries

10,001+Employees

Benefits

Health Insurance

Dental Insurance

Vision Insurance

401(k) Retirement Plan

401(k) Company Match

Paid Vacation

Paid Sick Leave

Paid Holidays

Paid Parental Leave

Adoption Assistance

Disability Insurance

Life Insurance

Employee Assistance Programs

Wellness Program

Employee Discounts

Risks

The customer service guarantee may increase financial liabilities due to compensation for outages.

A recent data breach could damage AT&T's reputation and lead to customer churn.

Resistance to replacing landlines may impact customer retention and satisfaction.

Differentiation

AT&T offers a unique customer service guarantee, setting it apart from competitors.

The company is expanding its fiber network, enhancing broadband offerings in underserved areas.

AT&T's 'Phone-Advanced' device aligns with the trend of replacing traditional landlines.

Upsides

AT&T's fiber network expansion could provide a competitive edge in broadband services.

The new customer service guarantee may attract customers from competitors lacking similar assurances.

Collaboration with The Arc enhances AT&T's brand image through corporate social responsibility.

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