Principal Product Marketing Manager (IC) - Identity Protection

Employment Type: Full time

Position Overview

CrowdStrike is seeking a Principal Product Marketing Manager (IC) to drive the go-to-market strategy for Identity Protection. This high-impact individual contributor role reports to the Director of PMM - Identity Protection & SSPM. As a key member of the Identity Protection product marketing team, you will be responsible for positioning, messaging, product launches, competitive research, sales enablement, and market awareness. You will work cross-functionally with product management, sales, demand generation, and the broader marketing organization to drive pipeline growth and strengthen market leadership.

About the Role

The ideal candidate has deep expertise in Identity Protection and a strong understanding of Identity Threat Detection and Response (ITDR), Identity Security Posture Management (ISPM), Privileged Access Management (PAM), Zero Trust, human and non-human identities, SaaS security, and data protection. Success in this role requires strategic thinking, strong storytelling, content creation, and execution skills, along with a passion for cybersecurity and market differentiation.

This is a senior individual contributor position, not a people management role, reporting to the Director of PMM - Identity Protection & SSPM. If you are a strategic thinker, strong communicator, and cybersecurity expert looking to make a direct impact in shaping the future of Identity Protection, we want to hear from you!

Responsibilities

• Messaging & Positioning: Craft differentiated and compelling messaging that showcases customer outcomes, competitive differentiation, and product capabilities in Identity Protection.
• Product Launches: Own and execute successful launches for Identity Protection offerings, coordinating cross-functional efforts across product, sales, and marketing.
• Market Growth & Business Impact: Drive awareness, pipeline growth, and adoption through targeted go-to-market programs.
• Content Strategy: Develop high-impact content, including sales collateral, competitive battlecards, website content, thought leadership, videos, and blogs.
• Sales Enablement: Equip the sales and partner teams with compelling messaging, training, and tools to accelerate deal cycles and competitive wins.
• Market & Competitive Intelligence: Be the go-to expert on buyer needs, market trends, and competitive positioning, translating insights into actionable strategies.
• Strategic GTM Execution: Work closely with product management, demand generation, and field marketing to drive go-to-market initiatives that generate demand and expand market share.
• Thought Leadership: Represent CrowdStrike as a thought leader through blogs, social media, speaking engagements, and industry events.

Requirements

• 12+ years of experience in cybersecurity product marketing, technical marketing, product management or field CTO.
• Deep expertise in Identity Protection (ITDR, ISPM, PAM, Zero Trust, Non-Human Identities) along with a strong understanding of endpoint security, threat intelligence, data protection or cloud security.
• Exceptional storytelling and

Company Information

As a global leader in cybersecurity, CrowdStrike protects the people, processes and technologies that drive modern organizations. Since 2011, our mission hasn’t changed — we’re here to stop breaches, and we’ve redefined modern security with the world’s most advanced AI-native platform. Our customers span all industries, and they count on CrowdStrike to keep their businesses running, their communities safe and their lives moving forward. We’re also a mission-driven company. We cultivate a culture that gives every CrowdStriker both the flexibility and autonomy to own their careers. We’re always looking to add talented CrowdStrikers to the team who have limitless passion, a relentless focus on innovation and a fanatical commitment to our customers, our community and each other. Ready to join a mission that matters? The future of cybersecurity starts with you.