Principal Product Manager - SuperApp at ID.me

Mountain View, California, United States

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Not SpecifiedCompensation

Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Digital Identity, Healthcare, Government, Consumer TechnologyIndustries

Requirements

10+ years of product management experience, with significant work in consumer-facing apps at scale
Proven track record of delivering multi-domain or super-app experiences, ideally in fintech, identity, commerce, or regulated industries
Strong technical fluency with APIs, SDKs, authentication, and app ecosystems
Deep understanding of UX for security-sensitive applications, personalization systems, and partner integrations
Familiarity with regulatory standards (NIST 800-63, HIPAA, PCI)

Responsibilities

Product Leadership: Define and own the vision and roadmap for ID.me’s SuperApp as the unified member experience
Experience Orchestration: Ensure Wallet, Shopping, Healthcare, Travel, Finance, and other domain apps integrate seamlessly into the SuperApp
User Engagement: Design cross-category features that drive adoption, engagement, and retention while reinforcing trust and security
Authentication & Recovery: Integrate SuperApp with Wallet’s AAL2 authentication, account recovery, and credential lifecycle flows
Personalization & Discovery: Build recommendation and discovery features that surface relevant credentials, benefits, and offers to members in real time
Cross-Team Collaboration: Partner with Wallet, Domain Apps, and Platform teams to ensure consistent UX, compliance, and identity flows across the ecosystem
Compliance & Trust: Ensure SuperApp experiences align with regulatory requirements (HIPAA, PCI, NIST 800-63-4) and embed risk/fraud protections
Analytics & Feedback: Define KPIs for SuperApp adoption, engagement, and cross-category usage; instrument SuperApp for analytics and feedback loops
Evangelism: Serve as the product voice for SuperApp, communicating its role as the entry point for members and partners in the identity ecosystem

Skills

Key technologies and capabilities for this role

Product StrategyProduct VisionMobile AppsWeb DevelopmentUser ExperienceIdentity ManagementCross-functional LeadershipAdoption MetricsPartner Integration

Questions & Answers

Common questions about this position

What is the location for this Principal Product Manager role?

The position is located in Mountain View, California.

What team does this role report to and belong to?

The role is on the Apps – SuperApp team and reports to the VP of Product, Apps.

What are the main responsibilities of the Principal Product Manager?

Responsibilities include defining the vision and roadmap for SuperApp, orchestrating experiences across domains like Wallet, Shopping, and Healthcare, driving user engagement and retention, integrating authentication flows, building personalization features, and collaborating with cross-functional teams.

What is the salary or compensation for this position?

This information is not specified in the job description.

What kind of experience makes a strong candidate for this role?

Strong candidates will have proven product leadership experience, skills in experience orchestration across multiple domains, expertise in user engagement and personalization features, knowledge of authentication and security flows, and a track record of cross-team collaboration with design, engineering, and compliance teams.

ID.me

Digital identity verification for secure access

About ID.me

ID.me provides a platform for digital identity verification, allowing individuals to prove and share their identity online. Users create a verified digital identity that can be used to access various services and discounts from partner companies. This process helps businesses ensure that only eligible individuals receive specific offers, which reduces fraud and enhances security. ID.me primarily serves military personnel, first responders, students, teachers, nurses, medical professionals, and government employees, making it particularly valuable in sectors like e-commerce, healthcare, government services, and education. Unlike its competitors, ID.me focuses on building trust between businesses and customers by offering a streamlined verification process that complies with regulatory requirements. The company's goal is to simplify identity verification while providing secure access to services and discounts.

McLean, VirginiaHeadquarters

2010Year Founded

$279.5MTotal Funding

SERIES_DCompany Stage

Government & Public Sector, Cybersecurity, HealthcareIndustries

1,001-5,000Employees

Benefits

Health Insurance

Dental Insurance

Vision Insurance

Life Insurance

Disability Insurance

Health Savings Account/Flexible Spending Account

Unlimited Paid Time Off

Paid Vacation

401(k) Company Match

401(k) Retirement Plan

Parental Leave

Employee Assistance Program

Pet Insurance

Travel Assistance Program

Wellbeing and Childcare Discounts

Referral Bonus

Learning and Development Benefit

Risks

Increased competition from new digital identity startups threatens ID.me's market share.

Privacy concerns and regulatory scrutiny could impact ID.me's data handling practices.

Technical challenges in scaling video chat services may lead to customer dissatisfaction.

Differentiation

ID.me is the only provider offering video chat for identity verification.

The company serves diverse sectors, including government, retail, and healthcare.

ID.me's platform is NIST 800-63-3 IAL2/AAL2 conformant, ensuring high security standards.

Upsides

ID.me's valuation increased to $1.8 billion, showing strong investor confidence.

Partnerships with government agencies enhance ID.me's credibility and market reach.

The growing demand for digital identity verification boosts ID.me's market potential.

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