Principal Product Manager, Consumer Innovation at MasterClass

San Francisco, California, United States

MasterClass Logo
Not SpecifiedCompensation
Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level
Full TimeJob Type
UnknownVisa
EdTech, Technology, MediaIndustries

Requirements

  • 8+ years of product management experience, with a strong track record leading 0 to 1 products and driving experimentation in high-velocity environments
  • Comfortable operating in ambiguity, with resilience, proactive ownership, and a strong bias toward action
  • Strong analytical skills with the ability to define KPIs, evaluate early signals, and connect product performance to measurable business and user impact
  • Excellent collaborator and communicator who builds strong partnerships with design, engineering, content, marketing, and AI teams
  • Deep curiosity for AI-powered experiences and strong instincts for creative product design; hands-on experience with AI/LLM-based products or novel interaction models is a plus

Responsibilities

  • Lead strategy, experimentation, and end-to-end product execution for new innovation initiatives, taking ambiguous concepts from idea to in-market learning experiences
  • Define and validate hypotheses through rapid prototyping, creative MVPs, and structured bet testing across multiple learning experiences
  • Collaborate closely with design, engineering, data, content, and AI teams to build imaginative, AI-powered learning experiences that drive engagement and meaningful outcomes
  • Develop ROI and measurement frameworks that link product performance to business impact, using qualitative insights and rigorous quantitative analysis to guide decisions
  • Own pricing, tiers, enrollment, and go-to-market motions in partnership with marketing, ensuring clarity and alignment on how new products launch and scale
  • Balance focused execution with long-term strategic thinking, adapting quickly as insights emerge and energizing teams through ambiguity and rapid iteration

Skills

Product Management
AI
Product Strategy
Rapid Prototyping
MVP
Experimentation
ROI Frameworks
Data Analysis
Cross-functional Collaboration

MasterClass

Subscription-based platform for expert-led classes

About MasterClass

MasterClass offers a subscription-based streaming platform that allows users to access a variety of classes taught by experts in different fields, including Arts & Entertainment, Business, Design & Style, Sports & Gaming, and Writing. Each class consists of around 20 video lessons, each lasting about 10 minutes, enabling users to learn at their own pace. The platform enhances the learning experience with high-quality visuals and practical demonstrations, along with downloadable workbooks to support the lessons. Unlike many other educational platforms, MasterClass focuses on providing insights from renowned professionals, making it appealing to those who want to learn from the best. The goal of MasterClass is to cater to lifelong learners and enthusiasts around the world, offering them the opportunity to gain knowledge and skills from top experts.

San Francisco, CaliforniaHeadquarters
2015Year Founded
$448.8MTotal Funding
SERIES_FCompany Stage
Education, Consumer GoodsIndustries
501-1,000Employees

Benefits

Health Insurance
Dental Insurance
Vision Insurance
Flexible Work Hours
Company Equity

Risks

Free educational content on platforms like YouTube increases competition for MasterClass.
Economic downturns may lead to reduced subscription renewals for MasterClass.
AI-generated content could diminish the perceived value of human-taught classes.

Differentiation

MasterClass offers celebrity-led courses, enhancing its appeal with renowned experts.
The platform provides cinematic visuals and hands-on demonstrations for an immersive experience.
MasterClass's diverse subjects cater to a global market of lifelong learners.

Upsides

Increased demand for online learning boosts MasterClass's potential user base.
The rise of smart TV usage expands MasterClass's reach through TV apps.
Growing interest in skill-based learning aligns with MasterClass's offerings.

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