Principal Product Manager at AT&T

Dallas, Texas, United States

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Not SpecifiedCompensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

NoVisa

Telecommunications, TechnologyIndustries

Requirements

Bachelor’s degree (BS/BA) required; advanced degree preferred
10+ years of experience in product management or product marketing, ideally in telecom, consumer tech, or subscription-based services
Proven track record of leading complex products through the full lifecycle, from vision and strategy to execution and optimization
Superior executive communication, data-driven decision making, and cross-functional leadership skills
Deep customer-first mindset and a passion for transforming insights into measurable business impact
Bonus: Product marketing experience—such as go-to-market planning, product positioning, or driving customer adoption strategies

Responsibilities

Define and articulate the next generation of AT&T Guarantee promises
Shape the product roadmap and align it to long-term business goals
Champion a customer-obsessed mindset across all product initiatives, ensuring customer needs and pain points are at the center of every decision
Analyze and translate Net Promoter Score (NPS) and other customer feedback metrics into actionable strategies that improve customer loyalty, drive revenue growth, and expand market share
Build out business cases and tie NPS improvements and product capabilities to profitability
Oversee the entire product lifecycle: conception, development, launch, growth, maturity, and iteration or retirement
Continuously evaluate product performance, gather customer feedback, and implement enhancements to maximize customer value
Ensure robust processes for product updates and feature releases
Analyze industry trends and competitor offerings; identify differentiators and develop strategic responses to maintain and expand market leadership
Collaborate with executive leadership, business units, Engineering, Network, Marketing, and Customer Experience teams to deliver a seamless and trustworthy customer experience

Skills

Key technologies and capabilities for this role

Product ManagementProduct VisionProduct StrategyRoadmap PlanningCustomer ObsessionNPS AnalysisCustomer FeedbackRevenue GrowthMarket Expansion

Questions & Answers

Common questions about this position

Is this role remote or does it require office presence?

This position requires office presence of a minimum of 5 days per week and is only located in the location(s) posted. No relocation is offered.

What experience is required for the Principal Product Manager role?

Candidates need a Bachelor’s degree (BS/BA) required with an advanced degree preferred, and 10+ years of experience in product management or product marketing, ideally.

What are the key responsibilities of this position?

The role involves leading the AT&T Guarantee product end-to-end, including defining product vision and strategy, championing customer obsession and NPS-driven growth, managing the full product lifecycle, conducting competitive analysis, and providing cross-functional leadership.

What is the company culture like at AT&T for this team?

The Consumer Product Experience team emphasizes bold ideas, fearless risk-taking, customer obsession, and creating innovative technology solutions to redefine connectivity and transform customer experiences.

What makes a strong candidate for this Principal Product Manager position?

A strong candidate thrives in a high-impact leadership role, has experience building products that win customer loyalty and move metrics, excels in customer-obsessed decision-making, and can lead cross-functionally to set industry standards.

AT&T

Telecommunications services including wireless and broadband

About AT&T

AT&T provides telecommunications services, including wireless communications, broadband internet, and digital television, primarily in the United States. Its 5G network offers faster data speeds and more reliable connections, although availability can vary. The company caters to both individual consumers and businesses, offering various subscription plans that include options for unlimited data and bundled services that combine internet, TV, and phone. AT&T generates revenue mainly through subscription fees, device sales, and its streaming service, DIRECTV STREAM, which adds to its diverse offerings. In a competitive market, AT&T distinguishes itself with its extensive service range and strong brand presence.

Dallas, TexasHeadquarters

1876Year Founded

$43.3MTotal Funding

IPOCompany Stage

Consumer Software, EntertainmentIndustries

10,001+Employees

Benefits

Health Insurance

Dental Insurance

Vision Insurance

401(k) Retirement Plan

401(k) Company Match

Paid Vacation

Paid Sick Leave

Paid Holidays

Paid Parental Leave

Adoption Assistance

Disability Insurance

Life Insurance

Employee Assistance Programs

Wellness Program

Employee Discounts

Risks

The customer service guarantee may increase financial liabilities due to compensation for outages.

A recent data breach could damage AT&T's reputation and lead to customer churn.

Resistance to replacing landlines may impact customer retention and satisfaction.

Differentiation

AT&T offers a unique customer service guarantee, setting it apart from competitors.

The company is expanding its fiber network, enhancing broadband offerings in underserved areas.

AT&T's 'Phone-Advanced' device aligns with the trend of replacing traditional landlines.

Upsides

AT&T's fiber network expansion could provide a competitive edge in broadband services.

The new customer service guarantee may attract customers from competitors lacking similar assurances.

Collaboration with The Arc enhances AT&T's brand image through corporate social responsibility.

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