Principal Product Manager at Wellth

Los Angeles, California, United States

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Not SpecifiedCompensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Digital Health, HealthcareIndustries

Requirements

Ability to own the vision and evolution of user acquisition and enrollment platforms
Experience interfacing with internal stakeholder groups including acquisition (consumer) marketing, enterprise marketing, data engineering, software engineering, and support
Skills in quantitative analysis to spot issues and opportunities, backed by qualitative user research
Focus on improving enrollment rates, user retention, and reducing unit economics
Highly organized and detail-oriented
Proficiency in creating spreadsheet models, building complex workflows in Figma or Lucidchart, and manually testing ideas that could scale
Passion for discovery, asking questions, collaborating with colleagues, diving into data, understanding architecture, conducting research, and organizing follow-ups
Ability to establish influence across a growing company, solve healthcare problems, engage technically with engineers, creatively with marketers and designers, and strategically with customers

Responsibilities

Develop an in-depth understanding of current acquisition marketing workflows and evolve the platform to support new workflows, channels, and AI usage
Ensure marketing activities create quality data that flows to appropriate infrastructure
Create intuitive, accurate reporting and dashboarding for marketing performance visibility and opportunity spotting
Track A/B tests and identify results for full implementation
Connect key platforms like Customer.IO, Salesforce, and in-house AI tools
Identify opportunities to replace rules with data-driven models

Skills

Product Management

Behavioral Economics

Habit Science

User Acquisition

Enrollment Platforms

SMS

Voice Interactions

Data Engineering

Software Engineering

Quantitative Analysis

Wellth

Improves patient adherence to treatment plans

About Wellth

Wellth focuses on enhancing patient adherence to treatment plans through personalized programs based on evidence and behavioral economics. The company targets individuals who have difficulty maintaining health habits, such as taking medications or following treatment protocols, particularly in the areas of behavioral health and chronic disease management. Wellth tailors each member's experience to their specific needs, using insights from behavioral economics to tackle the reasons behind non-adherence and help members develop sustainable healthy habits. The company operates on an outcome-based payment model, meaning it only receives payment when its programs demonstrate validated success. This model appeals to healthcare providers, insurers, and employers who aim to lower healthcare costs by improving patient outcomes. Wellth's goal is to foster long-term relationships with its members while driving behaviors that positively impact healthcare costs and outcomes.

Culver City, CaliforniaHeadquarters

2014Year Founded

$36.5MTotal Funding

SERIES_BCompany Stage

HealthcareIndustries

51-200Employees

Benefits

Flexible Work Hours

Unlimited Paid Time Off

Parental Leave

Health Insurance

Dental Insurance

Vision Insurance

Health Savings Account/Flexible Spending Account

Performance Bonus

Risks

Increased competition from platforms like Omada Health and Livongo.

Regulatory scrutiny on AI and patient data may increase compliance costs.

Dependence on outcome-based models poses financial risks if outcomes aren't achieved.

Differentiation

Wellth uses behavioral economics to improve adherence in chronic disease populations.

The company offers a personalized mobile platform for patient engagement and habit formation.

Wellth's outcome-based payment model ensures payment only for successful program outcomes.

Upsides

Growing demand for digital health solutions supports Wellth's personalized programs.

AI integration enhances patient engagement, aligning with Wellth's recent feature launch.

Partnerships with Medicaid plans expand Wellth's reach in chronic condition management.

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