Principal Outbound Product Manager (Data Platform, Databases)

Employment Type: Full-time Location Type: Remote Salary: [Salary information not provided]

Company Description

ServiceNow, founded in San Diego, California in 2004, is a global market leader transforming how organizations work. With over 8,100 customers, including 85% of the Fortune 500®, ServiceNow provides innovative AI-enhanced technology through its intelligent cloud-based platform. This platform connects people, systems, and processes to drive smarter, faster, and better ways of working. ServiceNow is committed to making the world work better for everyone.

Job Description

Team: ServiceNow is seeking a highly technical and customer-obsessed Principal Outbound Product Manager for the RaptorDB product team. RaptorDB is ServiceNow’s next-generation HTAP (Hybrid Transactional/Analytical Processing) database platform, launched in 2024 and rapidly becoming foundational to the platform’s performance, scalability, and intelligence.

Role: As a key Outbound Product leader, you will be instrumental in shaping how ServiceNow’s customers understand, adopt, and unlock value from this innovative data platform. You will serve as the crucial link between product development, marketing, sales, and the customer, translating deep technical capabilities into compelling narratives, go-to-market strategies, and customer-facing content.

This is a significant opportunity to join a fast-growing, strategically critical product at ServiceNow and play a visible role in its success. RaptorDB is at the forefront of ServiceNow’s innovation strategy, powering real-time, intelligent, and scalable data experiences across the platform. As part of the RaptorDB team, you will help shape the future of enterprise databases and make a measurable impact on one of ServiceNow’s fastest-growing product lines. We are building something bold and seeking passionate product leaders to elevate it.

What You’ll Do:

• Craft clear, differentiated messaging and positioning that highlights the unique power of HTAP architecture within the ServiceNow ecosystem.
• Partner with product marketing to drive launches, campaigns, and thought leadership for RaptorDB.
• Create compelling enablement content for internal teams, including sales playbooks, demos, training materials, solution briefs, and competitive guides.
• Deliver product evangelism at customer briefings, analyst sessions, conferences, and webinars.
• Translate complex technical concepts into language that resonates with both decision-makers and technical practitioners.
• Collaborate with inbound product managers to influence roadmap priorities based on customer feedback and field insights.
• Support strategic deals and partner engagements with tailored collateral and positioning strategies.
• Track adoption metrics, market feedback, and competitive dynamics to continuously refine outbound initiatives.

Qualifications

To be successful in this role, you should possess:

• Experience in leveraging or critically thinking about how to integrate AI into work processes, decision-making, or problem-solving. This includes using AI-powered tools, automating workflows, analyzing AI-driven insights, or exploring AI’s potential impact on the function or industry.
• Typically requires a minimum of 8 years of product management, outbound product marketing, design, or GTM experience with a strong focus on data platforms, databases, or infrastructure technologies.
• Enterprise software experience is a must.
• Deep understanding of technical concepts such as transactional/analytical processing, distributed systems, and data architecture.
• Experience working with enterprise customers and translating technical innovations into business value.
• Exceptional communication and storytelling skills—the ability to simplify complex topics and inspire action.
• Proven track record of cross-functional leadership and influence across sales, marketing, engineering, and customer success teams.