Principal, Corporate Communications, GC at Nike

Beijing, China

Apply Now

Not SpecifiedCompensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Consumer Goods, Apparel, SportsIndustries

Requirements

Bachelor’s degree in Communications, Journalism, Business, or related field; advanced degree preferred
Minimum 10+ years in corporate communications, media relations, or brand reputation management, ideally within a global or consumer brand
Deep understanding of the Greater China market, media landscape, and socio-political sensitivities
Proven ability to craft and execute strategic communications with creativity and insight
Demonstrated experience in issue management and crisis communications
Exceptional English communication skills (written and verbal)
A collaborative, agile leader with a passion for innovation, storytelling, and cross-cultural influence

Responsibilities

Develop a compelling GC “Comeback” narrative that reinforces Nike’s leadership, innovation, and brand voice across corporate communications
Partner with key functional teams to drive storytelling that showcases Nike’s innovation, creativity, and brand impact
Manage potential risks and sensitive issues; serve as a trusted advisor on communications in crisis situations
Build and sustain strong relationships with key media, influencers and other stakeholders; identify opportunities to strengthen Nike’s corporate reputation
Drive corporate storytelling that is original, creative, and emotionally engaging through innovative formats

Skills

Key technologies and capabilities for this role

Corporate CommunicationsMedia RelationsBrand Reputation ManagementIssue ManagementCrisis CommunicationsStrategic CommunicationsStorytellingEnglish Communication

Questions & Answers

Common questions about this position

What experience is required for the Principal, Corporate Communications role?

Candidates need a Bachelor’s degree in Communications, Journalism, Business, or related field (advanced degree preferred), minimum 10+ years in corporate communications, media relations, or brand reputation management, deep understanding of the Greater China market and media landscape, proven strategic communications skills, experience in issue and crisis management, exceptional English skills, and collaborative leadership.

Where is this role located and is it remote?

This information is not specified in the job description.

What is the salary or compensation for this position?

This information is not specified in the job description.

What is the team like for this Corporate Communications role?

You will join a highly efficient, result-driven and collaborative Corp Communications team in Beijing, reporting to the Sr. Principal of Corp Communications, GC, and partnering with Brand, Business, Internal communications, Government Public Affairs, Legal, Issue Management, and Social Community Impact.

What qualities make a strong candidate for this role?

A strong candidate is a strategic communications leader with creativity, insight, a growth mindset, ability to embrace change in a fast-moving environment, deep understanding of China’s media and stakeholder landscape, and skills as a trusted advisor and storyteller who translates business priorities into compelling narratives.

Nike

Designs and sells athletic footwear and apparel

About Nike

Nike designs, manufactures, and sells a variety of footwear, apparel, equipment, and accessories aimed at athletes, fitness enthusiasts, and everyday consumers. Their products are created to be stylish and performance-oriented, catering to the needs of a diverse clientele. Nike operates through multiple sales channels, including retail stores, online platforms, and third-party retailers, and enhances its brand image through endorsements from well-known athletes and sports teams. A key aspect of Nike's approach is its membership program, which offers exclusive access to products and content, fostering a deeper connection with consumers. Unlike many competitors, Nike places a strong emphasis on sustainability and corporate responsibility, integrating these values into its operations and product development. The company's goal is to continue growing by creating products that resonate with consumers while promoting positive social and environmental impact.

Beaverton, OregonHeadquarters

1964Year Founded

IPOCompany Stage

Consumer Software, Social Impact, Consumer GoodsIndustries

10,001+Employees

Benefits

Health Insurance

Remote Work Options

Flexible Work Hours

Risks

Emerging sportswear brands increase competition through digital marketing and direct sales.

Rising raw material costs could impact Nike's profit margins.

Consumer backlash over labor practices could harm Nike's brand reputation.

Differentiation

Nike integrates electronics into footwear for active recovery, enhancing product innovation.

The company capitalizes on retro designs, appealing to nostalgic consumers.

Nike's strong brand loyalty is bolstered by high-profile athlete endorsements.

Upsides

Nike's partnership with Oaklands Wolves boosts brand visibility among younger demographics.

Significant investments indicate strong investor confidence in Nike's growth prospects.

Nike's recognition as a socially responsible stock appeals to environmentally conscious investors.

Land your dream remote job 3x faster with AI

Try Jobo Free