Principal Commercialization at AT&T

Dallas, Texas, United States

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Not SpecifiedCompensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Telecommunications, TechnologyIndustries

Requirements

Experienced in strategic planning, business analysis, and marketing operations within a fast-paced environment
Analytical acumen and operational expertise
Ability to translate complex business insights into actionable strategies and engaging narratives
Flair for storytelling to present recommendations and findings clearly, concisely, and impactfully
Office presence of a minimum of 5 days per week in the posted location(s); no relocation offered
Broad and in-depth knowledge as an experienced professional recognized as an expert
Ability to creatively resolve complex issues, lead significant projects with strategic autonomy, and influence executive decisions

Responsibilities

Lead the development, execution, and tracking of strategic and business plans to align with organizational objectives, support sales growth, and optimize executive and marketing operations
Manage and analyze comprehensive studies to evaluate market share, program effectiveness, and new product feasibility
Develop performance metrics, interpret data, and provide actionable insights and recommendations to support executive and marketing decision-making
Synthesize research findings into detailed reports and visually compelling presentations for senior management and other stakeholders
Use a storyteller’s approach to distill complex information into clear, concise narratives that highlight key insights and strategic recommendations
Present findings confidently, ensuring clarity and impact for executive leadership
Facilitate effective communication and coordination between departments
Build strong relationships with key internal and external stakeholders
Collaborate with marketing management to design, develop, and refine marketing strategies and launch programs, ensuring alignment with business goals and market opportunities
Provide expert consultation on marketing opportunities and support departmental improvements
Continuously monitor market trends, customer segmentation, and journey mapping to enhance organizational effectiveness
Champion digital transformation, lead change management efforts, identify and mitigate risks, and promote a culture of innovation and continuous improvement
Drive organizational success by supporting senior management through strategic initiatives, optimizing operations, enhancing efficiency, fostering cross-functional collaboration, ensuring high performance, customer engagement, and sustained sales growth

Skills

Strategic Planning

Business Planning

Marketing Plans

Market Analysis

Performance Analysis

Change Management

Digital Transformation

Risk Management

Cross-Functional Collaboration

Stakeholder Management

Data Analysis

Storytelling

Executive Communication

AT&T

Telecommunications services including wireless and broadband

About AT&T

AT&T provides telecommunications services, including wireless communications, broadband internet, and digital television, primarily in the United States. Its 5G network offers faster data speeds and more reliable connections, although availability can vary. The company caters to both individual consumers and businesses, offering various subscription plans that include options for unlimited data and bundled services that combine internet, TV, and phone. AT&T generates revenue mainly through subscription fees, device sales, and its streaming service, DIRECTV STREAM, which adds to its diverse offerings. In a competitive market, AT&T distinguishes itself with its extensive service range and strong brand presence.

Dallas, TexasHeadquarters

1876Year Founded

$43.3MTotal Funding

IPOCompany Stage

Consumer Software, EntertainmentIndustries

10,001+Employees

Benefits

Health Insurance

Dental Insurance

Vision Insurance

401(k) Retirement Plan

401(k) Company Match

Paid Vacation

Paid Sick Leave

Paid Holidays

Paid Parental Leave

Adoption Assistance

Disability Insurance

Life Insurance

Employee Assistance Programs

Wellness Program

Employee Discounts

Risks

The customer service guarantee may increase financial liabilities due to compensation for outages.

A recent data breach could damage AT&T's reputation and lead to customer churn.

Resistance to replacing landlines may impact customer retention and satisfaction.

Differentiation

AT&T offers a unique customer service guarantee, setting it apart from competitors.

The company is expanding its fiber network, enhancing broadband offerings in underserved areas.

AT&T's 'Phone-Advanced' device aligns with the trend of replacing traditional landlines.

Upsides

AT&T's fiber network expansion could provide a competitive edge in broadband services.

The new customer service guarantee may attract customers from competitors lacking similar assurances.

Collaboration with The Arc enhances AT&T's brand image through corporate social responsibility.

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