Research Manager
SyndicaSalary not specified
Full Time
Mid-level (3 to 4 years), Senior (5 to 8 years)
Principal Associate, Market Research & Intelligence at Capital One
McLean, Virginia, United States
Not SpecifiedCompensation
Senior (5 to 8 years)Experience Level
Full TimeJob Type
UnknownVisa
Financial Services, BankingIndustries
Requirements
- Basic Qualifications
- Bachelor’s Degree or Military Experience
- Experience in managing relationships with online sample providers and survey platforms to ensure representative and high-quality consumer data collection
- At least 3 years of experience in a marketing research or consumer insights role on the vendor or corporate side
- At least 3 years of experience executing projects using survey tools like Dynata’s Market Sight and syndicated market research sources like Mintel, YouGov and MRI-Simmons
- At least two years of experience in Microsoft Excel
- At least two years experience with market research and survey research methodologies such as persona segmentation, message testing and brand health tracking
- Preferred Qualifications
- Master’s Degree in Business, Marketing, Market Research, Statistics, Behavioral Sciences, or Psychology
- At least 1 year of financial services experience
Responsibilities
- Manage and partner with external research vendors and oversee the full life-cycle of a research project
- Execute robust primary research studies, assessing and selecting the most effective methodology (e.g., online surveys, focus groups, segmentation) to answer key business questions, better understand external trends and stakeholder behaviors and attitudes
- Develop research questionnaires, screeners and sample plans that align with study objectives and research best practices
- Deliver high quality datasets by overseeing quality assurance (QA) checks and processes for the entire research life-cycle
- Leverage vendors and work closely with data analysts to analyze, interpret and translate findings to meaningful insights
- Translate findings into clear, concise and visually compelling reports, surfacing impactful insights that drive strategy and decision making
- Effectively integrate primary research, secondary sources, and marketplace intelligence to select analyses to tell holistic stories
- Maintain an internal knowledge database of primary and secondary research and tools and serve as point of contact for EAI’s research products
Skills
Key technologies and capabilities for this role
Questions & Answers
Common questions about this position
What are the main responsibilities of this Principal Associate role?
Responsibilities include managing external research vendors, executing primary research studies like surveys and focus groups, developing questionnaires, ensuring data quality, analyzing findings into insights, and maintaining a knowledge database.
What is the salary or compensation for this position?
This information is not specified in the job description.
Is this a remote position or does it require office work?
This information is not specified in the job description.
What kind of work environment does Capital One offer?
Capital One nurtures a work environment where people with a variety of thoughts, ideas and backgrounds, guided by shared values, come together to make it a great company and great place to work.
What background makes a strong candidate for this Market Research role?
A curious and motivated individual with a strong background in survey research is ideal, along with experience planning primary research studies, managing vendors, and translating findings into strategic insights.
Capital One
Offers diverse financial products and services
About Capital One
Capital One provides a variety of financial services aimed at making banking accessible and easy for everyone. The company offers products such as credit cards, savings accounts, car loans, and business checking accounts, catering to both individual consumers and small businesses primarily in the United States. Capital One's approach includes user-friendly banking solutions with no fees or minimums for checking accounts, allowing customers to manage their finances more effectively. They generate revenue through interest on loans, credit card fees, and investment banking services. What sets Capital One apart from its competitors is its strong commitment to financial inclusion and literacy, demonstrated through community partnerships and educational initiatives, such as collaborations with Khan Academy. The company's goal is to create a more inclusive financial system and empower customers with the knowledge and tools they need to make informed financial decisions.
McLean, VirginiaHeadquarters
2014Year Founded
$15.9MTotal Funding
IPOCompany Stage
Fintech, Financial ServicesIndustries
10,001+Employees
Benefits
Medical, Dental, & Vision coverage
Onsite Health Centers
Prescription saving with network of local pharmacies
Stock Purchase Plan
Education Assistance
401(k)
Flexible Spending Accounts
Life and Disability insurance
Generous paid time off + corporate & floating holidays
Registered dieticians on site, cooking classes and free virtual fitness classes
Employee Assistance Program
Risks
Increased competition in subscription management tools may dilute Capital One's advantage.
Over-reliance on partnerships could expose Capital One to technological risks.
Departure of key personnel like Joe Rodriguez may affect risk management continuity.
Differentiation
Capital One offers user-friendly banking with no fees or minimums for checking accounts.
The company partners with Khan Academy to provide financial literacy education.
Capital One is the first major U.S. bank to offer subscription management tools.
Upsides
Capital One's mobile app is a model for secure, user-friendly digital banking.
Data sharing with Worldpay enhances payment security and fraud prevention.
Partnerships with fintechs like Minna Technologies improve customer experience.
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