Marketing Strategist
OneLocalSalary not specified
Full Time
Mid-level (3 to 4 years)
Not SpecifiedCompensation
Senior (5 to 8 years)Experience Level
Full TimeJob Type
UnknownVisa
Financial Services, AutomotiveIndustries
Requirements
- Bachelor's Degree or military experience
- At least 5 years of experience focused on direct response marketing, brand marketing, B2B marketing, or corporate communications (or a combination)
- At least 3 years of experience in a marketing department for a Fortune 500 company, or at least 3 years of experience within an advertising or marketing agency
- Entrepreneurial spirit, initiative, leadership, creativity, balance of proactiveness and reactiveness, and drive for results
- Experience leading and managing creative processes, working with creative teams
- Excellent judgment to manage the details of multiple projects, deadlines, and changing priorities simultaneously while maintaining excellent and accurate work
- Multi-channel marketing and direct response experience, including direct mail, e-mail, social, web and app marketing
- Passion for leveraging data, metrics, and insights to drive results and turn learnings into actionable implications to form a marketing strategy and go-to-market approach
- Curious mindset, ready to dig in on automotive dealer attitudes/behaviors/trends and draw implications for marketing
- Highly effective communication skills with outstanding writing, editing, and presentation abilities
- Preferred Qualifications
- 3+ years of experience in financial services marketing or B2B SaaS marketing
- 2+ years of experience presenting to senior leadership
- Experience with automotive B2B marketing
Responsibilities
- Act as the Brand representative for dealer acquisition autonomously driving strategic brand marketing goals
- Lead strategic brand development of ongoing and new acquisition campaigns and testing initiatives for the Auto business
- Develop creative briefs and work closely with creative partners to bring the business intent to life via compelling marketing channel creative deliverables
- Develop creative briefs, work closely with creative partners to bring the business intent to life via compelling marketing deliverables along with facilitating the creative-to-execution process handoff, gaining deep understanding of the nuances of our channel-specific execution systems, processes and procedures
- Collaborate with analysts to understand total business performance and build on analysis to identify new opportunities and optimize marketing testing strategies around creative and audience segmentation
- Synthesize research insights, marketing trends, competitive landscape, and macro external factors to identify new strategic recommendations to improve results and Brand impact, coordinating with cross-functional teams
- Tell consistent and compelling stories about our products and services, while also championing our brand and the dealer experience
- Influence internal decision makers with formal recommendations and informal networking through excellent communication
- Act as a steward for well-managed processes, identifying opportunity gaps where uncovered
Skills
Omni-Channel Marketing
Marketing Analytics
Brand Strategy
Creative Development
Creative Briefs
Campaign Optimization
B2B Marketing
Marketing Execution
Competitive Analysis
Research Synthesis
Capital One
Offers diverse financial products and services
About Capital One
Capital One provides a variety of financial services aimed at making banking accessible and easy for everyone. The company offers products such as credit cards, savings accounts, car loans, and business checking accounts, catering to both individual consumers and small businesses primarily in the United States. Capital One's approach includes user-friendly banking solutions with no fees or minimums for checking accounts, allowing customers to manage their finances more effectively. They generate revenue through interest on loans, credit card fees, and investment banking services. What sets Capital One apart from its competitors is its strong commitment to financial inclusion and literacy, demonstrated through community partnerships and educational initiatives, such as collaborations with Khan Academy. The company's goal is to create a more inclusive financial system and empower customers with the knowledge and tools they need to make informed financial decisions.
McLean, VirginiaHeadquarters
2014Year Founded
$15.9MTotal Funding
IPOCompany Stage
Fintech, Financial ServicesIndustries
10,001+Employees
Benefits
Medical, Dental, & Vision coverage
Onsite Health Centers
Prescription saving with network of local pharmacies
Stock Purchase Plan
Education Assistance
401(k)
Flexible Spending Accounts
Life and Disability insurance
Generous paid time off + corporate & floating holidays
Registered dieticians on site, cooking classes and free virtual fitness classes
Employee Assistance Program
Risks
Increased competition in subscription management tools may dilute Capital One's advantage.
Over-reliance on partnerships could expose Capital One to technological risks.
Departure of key personnel like Joe Rodriguez may affect risk management continuity.
Differentiation
Capital One offers user-friendly banking with no fees or minimums for checking accounts.
The company partners with Khan Academy to provide financial literacy education.
Capital One is the first major U.S. bank to offer subscription management tools.
Upsides
Capital One's mobile app is a model for secure, user-friendly digital banking.
Data sharing with Worldpay enhances payment security and fraud prevention.
Partnerships with fintechs like Minna Technologies improve customer experience.
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