PR Specialist - CIS | CEE | Balkans at Binance

Bishkek, Bishkek, Kyrgyzstan

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Not SpecifiedCompensation

Mid-level (3 to 4 years)Experience Level

Full TimeJob Type

UnknownVisa

Cryptocurrency, Blockchain, FintechIndustries

Requirements

Minimum 3 to 5+ years of professional PR or media experience
Fluency in English required; additional languages an advantage
Strong communication and language skills
Good understanding of social media and finance/technology topics
Expert knowledge of CIS, CEE and Balkans financial/crypto media landscape
Skills in media relations and building media networks
Knowledge or experience in blockchain technology is a plus
Experience managing KOLs/influencers
Ability to collaborate effectively with cross-functional teams in a matrix organization
Passionate about Binance and its mission
Experience working in fast-paced environments
Strong organizational skills and attention to detail
Ability to stay calm and positive under pressure

Responsibilities

Support regional PR activities, including proactive media outreach, media interviews, announcements, award nominations, securing speaking engagements and podcast opportunities for spokespeople in CEE, CIS and Balkans countries
Manage and maintain the company’s public image by writing press releases, preparing KOL briefings, and sharing content with media and social channels
Build strong relationships with local and regional tech, finance, and crypto influencers and media, both traditional and digital
Identify and select the right media and KOLs based on strategic goals, and coordinate events and interviews to boost positive exposure
Monitor and support key events, focusing on KOL and media relations and collaboration
Assist with public affairs, corporate communications, and brand initiatives
Track emerging issues and trends relevant to the company
Oversee PR agencies to support communication efforts and create materials such as story pitches, messaging guidelines, press releases, Q&As, presentations, and speeches
Work closely with cross-functional teams to ensure aligned communication strategies
Regularly report progress, summarize lessons learned, and offer suggestions for improvement

Skills

Media Outreach

Press Releases

KOL Management

Influencer Relations

Media Relations

Event Coordination

Corporate Communications

Public Affairs

Story Pitches

Messaging Guidelines

Q&As

Presentations

Speeches

Binance

Cryptocurrency exchange for trading and earning

About Binance

Binance is a cryptocurrency exchange platform where users can buy, sell, and trade a variety of cryptocurrencies, including Bitcoin and Ethereum. It offers multiple trading options such as Spot, Margin, and Futures markets, along with a peer-to-peer service for direct transactions. Users can also earn interest on their crypto holdings through Binance Earn and trade NFTs in its marketplace. Binance stands out as the largest crypto exchange by trade volume, aiming to provide comprehensive services for both new and experienced traders.

Valletta, MaltaHeadquarters

2017Year Founded

$9.7MTotal Funding

SERIES_ACompany Stage

Crypto & Web3, Financial ServicesIndustries

5,001-10,000Employees

Benefits

Competitive salary

Option to be paid in crypto

Health insurance

Flexible working hours

Remote work for many roles

Company sponsored holidays

Learning and development programs

Free language classes

Relocation support

International transfers mid-career

Risks

Regulatory scrutiny in the U.S. could impact Binance's operations and reputation.

Allegations of internal misconduct may lead to legal complications for Binance.

Expansion into new markets like Brazil poses integration and compliance challenges.

Differentiation

Binance offers a comprehensive range of crypto services, including trading and NFTs.

It is the largest crypto exchange by trade volume, serving over 166 million users.

Binance provides unique products like Binance Earn and a Launchpad for new tokens.

Upsides

Binance benefits from the growing popularity of crypto staking and yield farming.

Increased interest in Layer 2 solutions could boost Binance's trading volume.

Stablecoin adoption for cross-border transactions may increase Binance's trading volumes.

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