PR & Marketing Specialist, Gulf Binance at Binance

Bangkok, Bangkok, Thailand

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Not SpecifiedCompensation

Mid-level (3 to 4 years)Experience Level

Full TimeJob Type

UnknownVisa

Cryptocurrency, Blockchain, FintechIndustries

Requirements

3-5 years of Professional PR & Marketing experience
Understanding and high interest in the Crypto industry is a must
PR/Marketing/Creative Agency Management Experience a plus
Experience in policy and/or corporate communications with background in financial and/or cryptocurrency sectors a plus
Experience working with media/reporters, notably in the financial, business or cryptocurrency sector
Bilingual English/Thai is required to be able to coordinate with overseas partners and stakeholders
Proven success in leading and execution of creative growth marketing campaigns (e.g., digital channel acquisition, operation campaign design, content marketing, user journey mapping, email marketing, user segmentation, top of funnel growth and funnel optimisation)
Strong written communication capacity and interpersonal skills: be able to build and manage strong relationships with their team, cross-functional colleagues, and external partners
Inspirational to your team and partners

Responsibilities

Lead multi-channel communications strategy for driving awareness and conversion of Binance TH by Gulf Binance, including communications on proper distribution channels (social media, user emails, etc.)
Build rapport with local tech, finance, and crypto related media, both traditional and digital
Monitor and execute important events, with special emphasis on media relations and cooperation
Write and facilitate press releases, blogs and marketing materials, including scripts, presentations, emails/newsletters, and social media and website copy
Organize and possibly lead in speaking engagements and manage grassroots events and partnerships, and evaluate inbound requests
Plan, Coordinate and Project manage 360 integrated digital marketing campaigns to drive user growth, engagement and retention
Marketing/PR and Creative Agency Management and Execution

Skills

Marketing

Social Media

Media Relations

Press Releases

Blog Writing

Digital Marketing

Campaign Management

Event Management

Content Creation

Agency Management

Crypto Industry

Binance

Cryptocurrency exchange for trading and earning

About Binance

Binance is a cryptocurrency exchange platform where users can buy, sell, and trade a variety of cryptocurrencies, including Bitcoin and Ethereum. It offers multiple trading options such as Spot, Margin, and Futures markets, along with a peer-to-peer service for direct transactions. Users can also earn interest on their crypto holdings through Binance Earn and trade NFTs in its marketplace. Binance stands out as the largest crypto exchange by trade volume, aiming to provide comprehensive services for both new and experienced traders.

Valletta, MaltaHeadquarters

2017Year Founded

$9.7MTotal Funding

SERIES_ACompany Stage

Crypto & Web3, Financial ServicesIndustries

5,001-10,000Employees

Benefits

Competitive salary

Option to be paid in crypto

Health insurance

Flexible working hours

Remote work for many roles

Company sponsored holidays

Learning and development programs

Free language classes

Relocation support

International transfers mid-career

Risks

Regulatory scrutiny in the U.S. could impact Binance's operations and reputation.

Allegations of internal misconduct may lead to legal complications for Binance.

Expansion into new markets like Brazil poses integration and compliance challenges.

Differentiation

Binance offers a comprehensive range of crypto services, including trading and NFTs.

It is the largest crypto exchange by trade volume, serving over 166 million users.

Binance provides unique products like Binance Earn and a Launchpad for new tokens.

Upsides

Binance benefits from the growing popularity of crypto staking and yield farming.

Increased interest in Layer 2 solutions could boost Binance's trading volume.

Stablecoin adoption for cross-border transactions may increase Binance's trading volumes.

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