[Remote] Performance Marketing Analyst at Keep

Bogotá, Bogota, Colombia

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Not SpecifiedCompensation

Junior (1 to 2 years)Experience Level

Full TimeJob Type

UnknownVisa

Digital Marketing, E-commerceIndustries

Requirements

2–4+ years of hands-on experience in Ad Operations, Media Analytics, or Performance Marketing
Excellent English communication skills and ability to work with clients in the US market
Proven experience implementing and troubleshooting e-commerce tracking (pixels, S2S, cAPI, GTM) within the Shopify ecosystem
Deep understanding of data layer structures, event parameters, and conversion attribution models
Working knowledge of data ingestion tools such as Funnel or similar ETL platforms
Familiarity with SQL or database concepts, particularly in environments like BigQuery
Proficiency with Looker Studio or comparable BI tools for dashboard creation and maintenance
Detail-oriented, organized, and proactive with a bias for problem-solving and ownership
Eagerness to grow into a Media Buying and Optimization role

Responsibilities

Serve as the internal expert for paid media measurement setup, implementing full-funnel tracking for Shopify and high-volume e-commerce clients
Configure, maintain, and troubleshoot Conversion API (cAPI) and Server-to-Server (S2S) connections across major media platforms (Meta, Google, TikTok, Snapchat)
Implement and manage integrations with Measurement Partner tools (TripleWhale, NorthBeam, Recast, etc.) to ensure accurate and consistent reporting
Conduct regular audits to ensure data integrity and resolve tracking discrepancies independently
Own end-to-end ingestion, cleansing, and transformation of paid media data using ETL tools such as Funnel
Ensure data consistency and taxonomy alignment across all channels feeding into our warehouse (BigQuery)
Monitor and maintain pipeline accuracy, proactively identifying and solving data flow issues
Design and maintain internal dashboards and reports in Looker Studio (or similar) to track media performance and efficiency
Partner with media buyers to interpret data, translate insights into actionable recommendations, and improve optimization strategies
Contribute to building scalable reporting frameworks for campaign analysis and forecasting

Skills

Data Analysis

Campaign Measurement

Reporting

Google Analytics

Meta Ads

TikTok Ads

Shopify

Conversion API (cAPI)

Server-to-Server (S2S)

ETL

Funnel

TripleWhale

NorthBeam

Recast

Data Integrity

Troubleshooting

Keep

Fintech solutions for Canadian SMB payments

About Keep

Keep Technologies Corp. simplifies financial transactions for Canadian small and medium-sized businesses (SMBs) by offering a suite of web and mobile applications. Their main product is a payment card that can be used both virtually and physically, allowing businesses to manage expenses easily. Unlike traditional banking services that often come with high fees and limited rewards, Keep Technologies provides affordable payment solutions with unlimited cashback rewards. Their business model focuses on competitive rates and eliminating hidden fees, particularly for payments to US vendors. Additionally, they prioritize customer support and seamless integration with existing financial systems, making it easy for businesses to adopt their services. The goal of Keep Technologies is to deliver flexible and cost-effective financial tools that enhance the financial management of Canadian SMBs.

Toronto, CanadaHeadquarters

2021Year Founded

$10.4MTotal Funding

EARLY_VCCompany Stage

FintechIndustries

11-50Employees

Benefits

Health Insurance

Paid Sick Leave

Paid Holidays

Risks

Increased competition from established fintech companies like Stripe and Square.

Regulatory scrutiny in Canada could tighten controls on fintech companies.

Volatility in currency exchange rates could impact Keep's profitability.

Differentiation

Keep offers unlimited cashback rewards, unlike traditional banks with limited rewards.

Their versatile payment card functions both virtually and physically for SMBs.

Keep provides seamless integration with existing financial systems for easy adoption.

Upsides

Embedded finance solutions can expand Keep's reach and customer base.

Open banking in Canada allows Keep to offer personalized financial services.

Real-time payment demand presents an opportunity for Keep to improve cash flow management.

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