国内市场内容营销传播经理（PC向） at Tencent

Shanghai, China

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Not SpecifiedCompensation

Mid-level (3 to 4 years)Experience Level

Full TimeJob Type

UnknownVisa

Gaming, EntertainmentIndustries

Requirements

3年以上游戏营销及内容营销的相关经验，熟悉各个内容平台的热点机制，优先考虑有成功出圈项目经历者。
能够高频率地产出优质内容创意，具备卓越的创意思维，对游戏内容有浓厚兴趣。
具备良好的网络敏感度、出色的沟通表达能力、方案呈现能力，以及项目推进和管理能力。
善于学习与自我提升，具备较强的抗压能力和团队意识，能够有效处理多线程任务。

Responsibilities

负责制定PC产品的多平台内容策略，根据游戏的营销节点需求，针对性地产出内容营销方案，并全程跟踪执行与效果复盘。
负责与KOL的合作，包括优质KOL的筛选、合作方对接、创意内容策划、执行落地及效果评估等。
负责打造主流平台的热点话题，挖掘产品内容要点，策划创意活动、三方内容传播等，确保产品在主流平台的热度。
协同内外部各方推动工作落地，包括与合作方、内容平台及KOL的沟通等。

Skills

Key technologies and capabilities for this role

Content MarketingKOL ManagementSocial Media StrategyGame MarketingProject ManagementCreative PlanningEvent PlanningHot Topic CreationPlatform Communication

Questions & Answers

Common questions about this position

What salary is offered for this position?

This information is not specified in the job description.

Is this a remote position or does it require office work?

This information is not specified in the job description.

What skills and experience are required for this role?

Candidates need 3+ years in game marketing and content marketing, familiarity with content platform mechanisms, strong creative thinking for content ideas, excellent communication and project management skills, and good stress resistance with team awareness.

What is the company culture like at Tencent's Level Infinite?

Tencent is committed to equal employment opportunities, creating a fair and inclusive work environment that values diverse voices for innovation, with a supportive and encouraging atmosphere to help employees achieve personal and collective goals.

What makes a strong candidate for this content marketing manager role?

Strong candidates have 3+ years of game and content marketing experience with successful breakout projects, exceptional creative thinking, keen network sensitivity, excellent communication and project management skills, and the ability to handle pressure while prioritizing game content.

Tencent

Internet platform for social, gaming, fintech

About Tencent

Tencent is a technology company that focuses on enhancing the daily lives of internet users and assisting businesses in their digital transformation. It operates in various sectors, including social networking, entertainment, fintech, and cloud computing. Tencent's main products include WeChat, a messaging and mobile payment app with over a billion users, and Tencent Games, which produces popular video games like Honor of Kings and PUBG Mobile. The company generates revenue through online advertising, subscription services, in-app purchases, mobile payments, and cloud services. Unlike many competitors, Tencent has a diverse business model that allows it to serve both individual users and enterprises effectively. The goal of Tencent is to enrich user experiences and support businesses in their digital journeys.

Shenzhen, ChinaHeadquarters

1998Year Founded

$31.5MTotal Funding

IPOCompany Stage

Consumer Software, Enterprise Software, Fintech, AI & Machine Learning, GamingIndustries

10,001+Employees

Benefits

Professional Development Budget

Risks

Tencent's addition to the US blacklist may affect its operations and partnerships.

Developing Call of Duty mobile version may lead to competitive tensions with Microsoft.

Investment in blockchain exposes Tencent to volatile regulatory environments.

Differentiation

Tencent's WeChat app integrates messaging, social media, and mobile payments seamlessly.

Tencent Games is a global leader with popular titles like Honor of Kings and PUBG Mobile.

Tencent Cloud offers scalable solutions for businesses, enhancing digital transformation efforts.

Upsides

Tencent's investment in blockchain technology could enhance its fintech and cloud services.

The Hunyuan-Large language model advances Tencent's AI capabilities in social networking and gaming.

Collaboration with DYXnet on AI solutions opens new avenues in digital transformation services.

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