Partnership Marketing Assistant Manager at CASETiFY

Tokyo, Japan

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Not SpecifiedCompensation

Mid-level (3 to 4 years)Experience Level

Full TimeJob Type

UnknownVisa

Fashion, Technology, EntertainmentIndustries

Requirements

5 years of relevant experience in partnership marketing/brand marketing
Strong knowledge of the anime/IP/fashion industry and key players
Experience with project management and managing multiple partner accounts at once
Experience working with large corporate brands on partnership campaigns
Passionate about technology, fashion, lifestyle brands, and be part of a growing start-up team
Great problem-solving skills and interpersonal skills
Proficient in both verbal and written business-level English communication
Ability to work independently and also a good team player

Responsibilities

Develop and execute marketing strategies to promote our company's intellectual property portfolio, with a focus on various categories such as anime, IP, fashion etc
Identify and establish partnerships with key players in the relevant industry, including publishers, distributors, and streaming platforms
Research/identify potential partners, negotiate and finalize deals in accordance with company’s contract guidelines and policies
Collaborate with senior management and other marketing team/cross functions to align our internal goals with new and existing partner relationships
Develop and implement strategic partnerships with other companies to promote products and services
Coordinate with internal departments to develop new products or services in response to customer demand
Manage relationships with external partners and serve as the primary point of contact for partnership marketing matters
Deliver a great experience to our partners when working with our organization - represent our brand and be our partners’ liaison internally
Forecast, measure, and report the results of various projects with partners, including co-created and/or co-branded content promotions, lead sharing, and/or event partnerships
Manage budgets and ensure campaigns are delivered on time and within budget

Skills

Partnership Marketing

Brand Marketing

Marketing Strategy

Partner Identification

Partner Negotiation

Deal Negotiation

IP Promotion

Contract Management

CASETiFY

Stylish and protective tech accessories

About CASETiFY

CASETiFY specializes in stylish and protective tech accessories, including phone cases and AirPods cases, with a focus on customization and unique designs. The company collaborates with artists to create exclusive products, setting it apart from competitors in the consumer electronics accessories market. Sales are made directly to consumers through their e-commerce platform, and they offer a flexible return policy and warranties to enhance customer satisfaction. Additionally, CASETiFY supports mental health initiatives through philanthropic efforts, aiming to combine technology, art, and social responsibility.

Los Angeles, CaliforniaHeadquarters

2011Year Founded

SERIES_ACompany Stage

Consumer Software, Design, Consumer GoodsIndustries

201-500Employees

Benefits

Health Insurance

Dental Insurance

Vision Insurance

401(k) Retirement Plan

Paid Vacation

Paid Holidays

Risks

Intellectual property disputes may arise from frequent collaborations.

Expansion into travel faces competition from established luggage brands.

Reliance on social media marketing risks exposure to platform algorithm changes.

Differentiation

CASETiFY offers customizable tech accessories with exclusive artist collaborations.

The company has a strong direct-to-consumer model via its e-commerce platform.

CASETiFY's philanthropic efforts enhance its brand image among socially conscious consumers.

Upsides

Growing demand for personalized tech accessories boosts CASETiFY's market potential.

Collaborations with popular franchises increase brand recognition and sales.

Expansion into travel accessories aligns with demand for personalized travel gear.

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