Paid Social & Search Specialist (d/f/m) - German speaking at Leapsome

Berlin, Berlin, Germany

Leapsome Logo
Not SpecifiedCompensation
Mid-level (3 to 4 years)Experience Level
Full TimeJob Type
UnknownVisa
HR Technology, SaaSIndustries

Requirements

  • 3+ years of experience working in a performance marketing team at a brand or agency, focusing on hands-on keyboard experience with paid search, paid social channels and creative development
  • Native-level fluency in German with proven ability to write high-converting German ad copy and adapt campaigns for German-speaking audiences
  • Passion for combining storytelling with data to create high-converting ad creatives
  • Experience in directing creative teams, agencies, and UGC creators
  • Knowledge of digital marketing technologies, media buying strategies, and how to impact performance marketing critical metrics with campaign optimizations and creative strategies (CPA, CVR, CTR, etc.)
  • Outstanding organizational skills

Responsibilities

  • Hands-on keyboard experience with managing and optimizing paid campaigns on platforms like Google Ads, Meta Ads, LinkedIn Ads, etc
  • Experience in building out full funnel campaigns (Brand Awareness, Consideration, Conversion, Retargeting)
  • Write, test, and optimize ad copy, ensuring continuous performance improvement
  • Demonstrated ability in managing paid media budgets, along with forecasting and budgeting for paid media channels
  • Proficient in translating data into insights using tools like Google Analytics
  • Work closely with Growth, Product Marketing, and Design teams to develop effective campaigns
  • Lead the creative learning agenda, focusing on performance acquisition, creative strategy and development
  • Write converting creative briefs for UGC creators and in-house Design teams
  • Strong project management and communication skills to manage and direct static/video editing reviews, paying close attention to transitions, text placements, hooks, etc
  • Drive continuous innovation by integrating creative performance insights, creative trends (both paid and organic), and customer insights
  • Experience with conducting creative research through platforms like Ads Library, as well as deep dive into customer research
  • Curiosity to explore and apply AI tools for generative creatives, ad copy, and workflow improvements

Skills

Paid Search
Paid Social
Google Ads
Bing Ads
Meta Ads
LinkedIn Ads
Campaign Management
Campaign Optimization
Ad Copywriting
Media Buying
Data Analysis

Leapsome

HR technology platform for employee development

About Leapsome

Leapsome provides a people enablement platform that focuses on improving employee development, productivity, and engagement, especially during times of change. The platform offers tools for performance management, employee engagement, learning, and the goal-setting framework known as Objectives and Key Results (OKRs). It integrates smoothly with existing tools like HR Information Systems, Slack, Teams, Calendar, and Jira, making it easy for companies to adopt without overhauling their current systems. Unlike many competitors, Leapsome emphasizes a subscription-based model and includes a dedicated Customer Success team to help clients maximize the benefits of the platform. The goal of Leapsome is to support organizations in enhancing their workforce's engagement and productivity, ultimately helping them achieve their business objectives.

New York City, New YorkHeadquarters
2016Year Founded
$58.4MTotal Funding
SERIES_ACompany Stage
Enterprise Software, EducationIndustries
51-200Employees

Benefits

Health Insurance
Dental Insurance
Vision Insurance
Life Insurance
Disability Insurance
Hybrid Work Options
Flexible Work Hours
Paid Vacation
Parental Leave
401(k) Company Match
Mental Health Support
Wellness Program
Professional Development Budget
Commuter Benefits

Risks

Free Meetings module may reduce revenue from existing customers.
High employee turnover could affect platform effectiveness perception.
Increased competition from other HR tech companies targeting startups.

Differentiation

Leapsome integrates multiple HR tools into one customizable platform.
The platform supports seamless integration with existing tools like Slack and Jira.
Leapsome offers a subscription-based model with expert customer support.

Upsides

Leapsome's free Meetings module enhances manager alignment and productivity.
AI-driven feedback tools provide personalized employee experiences.
The startup program empowers early-stage businesses with affordable HR solutions.

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