Paid Search Manager at HLK

Chicago, Illinois, United States

Apply Now

Not SpecifiedCompensation

Junior (1 to 2 years)Experience Level

Full TimeJob Type

UnknownVisa

Marketing, AdvertisingIndustries

Requirements

Candidates must possess a Bachelor's Degree in a related field and have a minimum of two years of paid search experience. Expertise in all aspects of Google offerings, including Pay-Per-Click, Google Display Network, YouTube, Gmail, and Google Play, is essential. Preferred qualifications include certifications in Google Search, Display, Mobile, and Video, as well as knowledge of DV360 and/or Paid Social Media. The ideal candidate will have the ability to strategically evaluate opportunities, make data-driven decisions, and demonstrate flexibility in a fast-paced environment.

Responsibilities

The Paid Search Manager will be an active participant in program kick-off meetings, providing historical knowledge and new insights for success metric benchmarks, landing page content, and persona profiles. They will develop budget and strategic recommendations for the Media Strategist, set up campaigns by developing keyword lists, creating Ad Groups, writing ads, setting up targeting, and creating GDN and YouTube segments. Responsibilities also include working closely with the AdOps team to ensure tracking is in place, creating Google Suite/Bing strategy slides, pulling Google Suite reporting and providing analysis, and constantly monitoring Google Suite performance to implement optimizations. Additionally, the role involves creating A/B landing page and/or ad copy tests and researching new offerings in the Google Suite space to push clients to test.

Skills

Paid Search

Google Display

YouTube

Google Ads

Bing Ads

Keyword Research

Ad Copywriting

Targeting

Campaign Setup

Performance Analysis

A/B Testing

DV360

Paid Social Media

Data Analysis

HLK

Branding agency focused on strategic growth

About HLK

HLK Agency focuses on creating strong brand identities that help businesses grow and adapt in a changing market. The agency uses insights and strategic thinking to understand the needs of clients and their customers. Their services include market research, strategic planning, and creative execution, which work together to shape and enhance brand presence. What sets HLK apart from competitors is their emphasis on collaboration with clients and their team, ensuring that the branding process is client-focused and tailored to each unique situation. The goal of HLK is to help brands evolve and remain impactful, pushing boundaries and challenging conventions in their respective industries.

Saint-Louis, SenegalHeadquarters

1977Year Founded

VENTURE_UNKNOWNCompany Stage

Consulting, DesignIndustries

201-500Employees

Benefits

Flexible Work Hours

Unlimited Paid Time Off

Paid Sabbatical

Parental Leave

Health Insurance

Dental Insurance

Vision Insurance

401(k) Company Match

Risks

AI-driven branding agencies offer automated solutions, threatening HLK's market share.

In-house marketing teams may reduce demand for HLK's external branding services.

Economic downturns could lead to budget cuts, impacting HLK's revenue.

Differentiation

HLK Ventures combines investment with marketing services, offering a unique value proposition.

The agency excels in creating dynamic brands rooted in strategic insights and thinking.

HLK's comprehensive branding services include market research, strategic planning, and creative execution.

Upsides

Increased demand for data-driven marketing strategies enhances HLK's service offerings.

Growing interest in sustainability aligns with HLK's focus on ethical branding.

The rise of AI-powered creative tools can enhance HLK's branding and marketing efforts.

Land your dream remote job 3x faster with AI

Try Jobo Free