Paid Search Manager at Wise

London, England, United Kingdom

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Not SpecifiedCompensation

Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Fintech, TechnologyIndustries

Requirements

Highly strategic and data-driven mindset
Mastery of traditional search platforms (Google Ads, Microsoft Ads, Apple Search Ads)
Expertise in managing large-scale campaigns across multiple markets and languages
Proficiency in AI-powered insights, automation, and bidding strategies (e.g., Performance Max)
Strong skills in predicting user intent and delivering relevant experiences
Experience with end-to-end A/B testing for ad copy, extensions, and landing pages (CRO)
Ability to build, enhance, and evolve reporting dashboards and forecasting
Leadership experience in coaching, developing junior team members, and setting KPIs
Capability to lead cross-functional initiatives with SEO, Product, Analyst, and Paid Social teams

Responsibilities

Lead multi-platform performance: set up, optimise, analyse, and report on Google Ads, Microsoft Ads, and Apple Search Ads campaigns across markets and languages
Implement AI and automation solutions to maximise efficiencies and identify process improvements
Own end-to-end A/B testing for CRO across ad copy, extensions, and landing pages
Maintain, enhance reporting dashboards, forecast impacts, and develop campaign plans
Set targets/KPIs, coach, and develop direct reports (junior team members)
Establish communication and best-practice processes within the team
Lead cross-functional, cross-channel initiatives to drive user growth and improve customer journey
Own and shape overall search strategy, integrating AI capabilities and expanding into new channels
Share advanced insights and foster a culture of shared learning across the team

Skills

Google Ads

Microsoft Ads

Apple Search Ads

Paid Search

Search Strategy

Machine Learning

Data Analysis

Campaign Optimization

Multi-Market Management

User Intent Prediction

Wise

Facilitates low-cost international money transfers

About Wise

Wise focuses on international money transfers, providing a low-cost alternative to traditional banks. It uses a peer-to-peer system to match transfers between users in different countries, which helps reduce fees and offers better exchange rates. Customers pay a small, transparent fee for each transaction, and Wise also offers a multi-currency account for managing funds in various currencies. The company aims to maintain high performance and reliability while ensuring transparency and trust with its users.

London, United KingdomHeadquarters

2011Year Founded

$385.5MTotal Funding

IPOCompany Stage

Fintech, Financial ServicesIndustries

5,001-10,000Employees

Benefits

PTO & annual leave

Work from home flexibility

Parental leave

Medical insurance plans

Health & wellbeing discounts

Pension & retirement plans

Social events

Relocation support

Risks

Increased competition from banks integrating Swift services could challenge Wise's market share.

Regulatory scrutiny following Stenn's collapse may increase pressure on Wise.

Bitcoin's low transaction fees could attract customers away from Wise's services.

Differentiation

Wise offers a peer-to-peer system for low-cost international money transfers.

The company provides a multi-currency account for ex-pats, freelancers, and travelers.

Wise's transparent fee structure attracts customers seeking cost-effective money transfer solutions.

Upsides

Partnership with Morgan Stanley enhances Wise's cross-border settlement capabilities.

Expansion into India's remittance market presents significant growth opportunities for Wise.

API integrations offer additional revenue streams and market penetration for Wise.

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