Paid Search Manager at Arrow Electronics

Tlaquepaque, Jalisco, Mexico

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Electronics, TechnologyIndustries

Requirements

8+ years' experience in digital marketing with specific focus on paid search campaign management
Demonstrated experience scaling paid search programs with strong ROI focus
Proficiency with Google Ads, Microsoft Advertising, and related platforms
Strong analytical skills with ability to extract insights from complex data sets
Experience managing substantial marketing budgets effectively
Knowledge of current SEM best practices, trends, and algorithm updates
Excellent communication skills for cross-functional collaboration
Strong attention to detail and ability to manage multiple priorities
Google Ads and Microsoft Advertising certifications
Experience with marketing automation platforms and CRM integration
Working knowledge of SEO principles and their relationship to paid search

Responsibilities

Develop global Paid Search strategy for channels such as Google & Bing, aligning with broader marketing objectives and business goals
Oversee brand budget allocation and establish performance benchmarks for paid search channels
Own end-to-end creation and implementation of campaigns, including media plan creation, campaign setup, daily checks, weekly reporting and optimizations
Lead cross-functional collaboration with analytics team to ensure accurate & clean data across platforms
Run quarterly reviews to evaluate and iterate on strategy based on market trends and KPIs
Manage all aspects of B2B PPC campaigns including search, display, paid social and retargeting
Drive lead generation testing efforts across paid search channels Google & Bing
Develop and execute data-driven digital marketing strategies to drive traffic, leads, and sales
Manage ad budgets, optimize bidding strategies, and track ROI for paid campaigns
Manage paid ad campaigns appearing on major search engines, such as Google and Bing
Analyze campaign performance using Google Analytics, Search Console, and third-party tools
Provide strategic recommendations and input for regional expectations in global strategy
Define, measure, and evaluate relevant paid media KPIs
Manage SKU campaigns on Google & Bing globally with a focus on efficiency and scalability
Oversee feed management for Google & Bing ensuring all data is accurate and grouped appropriately
Maintain the relationship with Products team and evaluate value annually
Create reporting around paid marketing funnels and leverage this to improve conversion rates
Support analytics alignment for all paid search channels
Continuously test creative, targeting, bidding strategies, and landing page alignment
Execute supplier campaigns and optimize performance through close collaboration with Strategic Programs Team

Skills

Key technologies and capabilities for this role

Paid SearchGoogle AdsBing AdsPPCCampaign ManagementPerformance OptimizationBudget ManagementData AnalysisMedia PlanningB2B MarketingPaid SocialRetargetingDisplay Advertising

Questions & Answers

Common questions about this position

What platforms will I be working with in this Paid Search Manager role?

You will manage paid search campaigns on Google and Bing, including search, display, paid social, retargeting, and SKU campaigns globally.

What key skills are required for the Paid Search Manager position?

The role requires proven success in managing and optimizing paid search campaigns, analyzing performance data with tools like Google Analytics and Search Console, budget management, bidding strategy optimization, and cross-functional collaboration.

Is this a remote position or does it require office work?

This information is not specified in the job description.

What is the salary or compensation for this role?

This information is not specified in the job description.

What kind of experience makes a strong candidate for this Paid Search Manager job?

A strong candidate has proven success in managing sophisticated paid search campaigns, excels in data analysis and ROI optimization, and demonstrates strategic thinking in global strategy, budget management, and cross-functional collaboration.

Arrow Electronics

Global provider of technology solutions and services

About Arrow Electronics

Arrow Electronics provides technology solutions that support innovation for technology manufacturers and service providers. The company develops and delivers high-tech solutions that improve business operations and everyday life. Its offerings include computing, power management, and Internet of Things (IoT) applications. Arrow collaborates with clients to create complex technology systems, such as smart battery ecosystems for electric motorbikes and wearable health monitoring devices for firefighters. Unlike many competitors, Arrow not only sells technology products but also offers consulting and engineering services to help clients design and implement customized systems. The goal of Arrow Electronics is to drive innovation and enhance efficiency and quality of life through its comprehensive technology solutions.

Englewood, ColoradoHeadquarters

1935Year Founded

IPOCompany Stage

Hardware, Enterprise Software, AI & Machine LearningIndustries

10,001+Employees

Risks

Increased competition in cloud services could impact Arrow's growth.

Rapid technological changes in IoT may challenge Arrow's innovation pace.

Supply chain vulnerabilities, especially in semiconductors, could disrupt product delivery.

Differentiation

Arrow Electronics offers comprehensive technology solutions across multiple industries.

The company collaborates with clients to engineer complex technology systems.

Arrow's business model includes consulting and engineering services for customized solutions.

Upsides

Growing demand for IoT security solutions presents expansion opportunities for Arrow.

Increased investment in smart city projects boosts demand for Arrow's integrated systems.

Rising interest in sustainable tech aligns with Arrow's electric motorbike technologies.

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