Paid Media Strategist Role at Caterpillar Inc.

Chicago, Illinois, United States

Apply Now

Not SpecifiedCompensation

Mid-level (3 to 4 years)Experience Level

Full TimeJob Type

UnknownVisa

Marketing, Technology, ManufacturingIndustries

Requirements

Customer Focus: Knowledge of the values and practices that align customer needs and satisfaction as primary considerations in all business decisions and ability to leverage that information in creating customized customer solutions
Collaborating: Knowledge of collaborative techniques; ability to work with a variety of individuals and groups in a constructive and collaborative manner
Creativity: Knowledge of the approaches, tools, and techniques for promoting creative, original thinking and ability to apply it to a variety of business situations
Effective Communications: Understanding of effective communication concepts, tools and techniques; ability to effectively transmit, receive, and accurately interpret ideas, information, and needs through the application of appropriate communication behaviors
Relationship Management: Knowledge of relationship management techniques; ability to establish and maintain healthy working relationships with clients, vendors, and peers
Vendor/Supplier Management: Knowledge of external provider management processes and ability to effectively manage them

Responsibilities

Develop a deep understanding of the client's business goals, including personas and focus audiences
Support strategic alignment with all media stakeholders to ensure an integrated, strategic approach in aspects of paid media campaigns, including content, messaging, audience, and creative
Create and maintain paid media advertising campaigns across a variety of channels, including Meta platforms, LinkedIn, Reddit, Google, Bing, Twitch, and other platforms
Manage campaigns, including reviewing performance, audience development and refinement, optimizations, development of insights and recommendations, tracking of the budget and media spending to ensure proper spending and billing
Develop campaign recaps, including generating insights from performance, developing the presentation, and presenting with SME authority to clients and stakeholders
Serve as a subject matter expert on paid media strategy, execution, and optimization
Establish and maintain strong, collaborative relationships with the media platforms and clients while working alongside Marcom strategists and creative team members with a data-first mindset focused on measurement and optimization

Skills

Paid Media

Media Strategy

Campaign Execution

Media Platforms

Data Analysis

Measurement

Optimization

Analytics

Telematics

Caterpillar Inc.

Manufactures heavy machinery for various industries

About Caterpillar Inc.

Caterpillar Inc. designs and manufactures heavy machinery and equipment for industries such as construction, mining, energy, and rail. Their products include a wide range of machinery and engines that help clients complete large-scale projects. Caterpillar's equipment works by providing powerful tools that can perform tasks like digging, lifting, and transporting materials. What sets Caterpillar apart from its competitors is its strong aftermarket support, which includes maintenance and repair services, ensuring that their machinery remains efficient and reliable over time. The company's goal is to deliver high-quality products while also focusing on sustainability and community development through initiatives that improve education and reduce poverty.

Irving, TexasHeadquarters

1925Year Founded

$143.5KTotal Funding

IPOCompany Stage

Industrial & Manufacturing, Social Impact, AI & Machine LearningIndustries

10,001+Employees

Benefits

Annual incentive bonus plan

Medical, dental, and vision coverage

Paid time off plan (Vacation, Holiday, Volunteer, Etc.)

401k savings plan

Health savings account (HSA)

Flexible spending accounts (FSAs)

Disability benefits

Life Insurance

Parental leave

Healthy Lifestyle Programs

Employee Assistance Programs

Voluntary Benefits and Employee Discounts

Tuition Reimbursement

Career Development

Risks

Closure of Aurora office may impact regional economy and Caterpillar's reputation.

Partnership with Anti Social Social Club could dilute Caterpillar's industrial brand focus.

Advanced technology in Cat D8 dozer may face resistance from traditional customers.

Differentiation

Caterpillar's century-long history underscores its reliability and industry leadership.

The company integrates AI and IoT to enhance machinery performance and customer satisfaction.

Caterpillar's strong aftermarket services ensure product longevity and operational efficiency.

Upsides

Growing demand for autonomous equipment boosts Caterpillar's innovation in heavy machinery.

Expansion of 5G networks enhances Caterpillar's remote operation capabilities, improving safety.

Caterpillar's commitment to sustainability aligns with the global shift towards eco-friendly practices.

Land your dream remote job 3x faster with AI

Try Jobo Free