Paid Media Specialist - AntiSocial at Thinkingbox

Vancouver, British Columbia, Canada

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Not SpecifiedCompensation

Mid-level (3 to 4 years)Experience Level

Full TimeJob Type

UnknownVisa

Digital Marketing, Advertising, eCommerce, RetailIndustries

Requirements

Hands-on experience as a Paid Media Specialist or in a similar role managing predominantly paid search and paid social campaigns
Experience working on e-Commerce and retail accounts
Proficiency in paid social and paid search platform operations and media buying
Experience in designing and successfully executing results-based performance media campaigns
Ability to provide in-depth, actionable reports on campaign performance
Ability to leverage data and deliver ROI driven performance results
Ability to accurately track and maintain budgets across campaigns and on multiple platforms
Ability to download data into Excel, perform VLookups, create Pivot Tables and charts
Solid understanding of how to visualize data for ease of comprehension
Understanding of trafficking and website tagging process
Understanding of Google Analytics and foundational knowledge of Google Tag Manager

Responsibilities

Assist in developing and executing full-funnel digital media campaigns in line with business goals
Build, launch, optimize and maintain campaigns via Google Ads Search, Meta, TikTok, Pinterest & other platforms
Perform QA on campaign set-up and post-campaign launch
Conduct keyword, placement & market research to make additions to new and existing campaigns
Provide budget recommendations to senior account leads on a variety of different budget levels
Develop and track KPIs for each platform, providing ongoing analysis and monitoring of paid search, social, display and video recommending optimizations plus potential test and learn opportunities
Produce weekly/monthly reports, covering all paid media channels & performance data
Maintain Looker Studio dashboards
Collaborate with copywriters and designers to build best in class digital ads
Work collaboratively, coordinate and communicate with internal and external partners to provide insights and recommendations to improve campaign strategy and performance
Maintain knowledge of industry best practices and new technologies, making recommendations of new partners, software, techniques and tactics with relevant stakeholders

Skills

Paid Search

Paid Social

Display Advertising

Video Advertising

Campaign Optimization

Performance Marketing

Full-Funnel Marketing

eCommerce

Retail Marketing

Thinkingbox

Creative agency for digital storytelling

About Thinkingbox

Thinkingbox specializes in creating high-quality digital content and storytelling to help brands connect with their audiences. The company produces videos, animations, and other digital media that highlight the unique features of their clients' products and services. For example, they created videos for QuickBooks that demonstrated the software's simplicity and benefits for small business owners. Thinkingbox differentiates itself from competitors by focusing on localized content and building long-term partnerships with clients, starting from specific projects and evolving into ongoing collaborations. The goal of Thinkingbox is to shape the future of brands through compelling narratives and visual content.

Vancouver, CanadaHeadquarters

2009Year Founded

VENTURE_UNKNOWNCompany Stage

Consumer Software, EntertainmentIndustries

51-200Employees

Benefits

Hybrid Work Options

Flexible Work Hours

Paid Vacation

Paid Sick Leave

Health Insurance

Risks

Departure of long-term partner Clark may disrupt operations and knowledge retention.

New COO Corey Hankey might introduce misaligned strategic shifts.

Aggressive growth strategies by new CGO Alex Panousis could strain resources.

Differentiation

Thinkingbox excels in innovative storytelling and high-quality digital content creation.

The company specializes in interactive and immersive content like AR and VR experiences.

Thinkingbox has a global reach with localized content for diverse client needs.

Upsides

Growing demand for AR and VR content boosts Thinkingbox's market opportunities.

Brands' focus on sustainability offers new storytelling avenues for Thinkingbox.

Rise of short-form video content aligns with Thinkingbox's creative capabilities.

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