Paid Media Lead at Two Circles

London, England, United Kingdom

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Sports Marketing, Entertainment MarketingIndustries

Requirements

6+ years’ experience in paid media, with deep hands-on expertise in Paid Social (Meta, TikTok, X, LinkedIn, YouTube)
Broader understanding of the digital media ecosystem, including Search, Display, and Programmatic
Awareness of the wider media landscape, and how digital activation integrates with ATL channels such as TV, OOH, and audio
Process-oriented mindset - skilled at building and improving workflows, documentation, and quality assurance routines
Strong leadership and mentoring skills, with experience helping others develop
Excellent analytical skills and familiarity with data-driven measurement, optimisation, and reporting

Responsibilities

Lead the planning and activation of paid media campaigns across multiple biddable channels, with a focus on delivering performance and commercial impact
Champion Paid Social excellence, driving best-practice approaches, testing frameworks, and innovation across platforms
Collaborate with other senior leads across the Growth Marketing team to integrate media with data, creative, and strategy disciplines
Support team growth by mentoring junior members, sharing knowledge, and helping shape scalable ways of working
Drive operational improvement, building and maintaining processes that ensure campaign consistency, accuracy, and efficiency
Contribute to cross-channel planning & buying, ensuring paid media strategies align with broader marketing activity including ATL campaigns (TV, OOH, audio)
Manage client relationships confidently, presenting strategies, insights, and recommendations that demonstrate strategic value
Stay ahead of industry trends and platform developments to keep our team and clients at the forefront of paid media innovation

Skills

Key technologies and capabilities for this role

Paid MediaPaid SocialMedia PlanningCampaign OptimizationFull-Funnel CampaignsData-Driven MarketingMedia StrategySocial Media Advertising

Questions & Answers

Common questions about this position

Is this a remote or hybrid role?

This is a hybrid position.

What skills are required for the Paid Media Lead role?

The role requires hands-on channel expertise particularly in Paid Social, strategic thinking, operational excellence, and experience leading planning, delivery, and optimization of full-funnel paid media campaigns across biddable channels.

What does the Growth Marketing team do?

The Growth Marketing Team is Two Circles’ full-service media agency that combines data-driven insight, creative storytelling, and media execution across all channels to deliver integrated campaigns that grow fan engagement and commercial performance.

What salary or compensation is offered?

This information is not specified in the job description.

What makes a strong candidate for this Paid Media Lead position?

A strong candidate is an experienced paid media specialist with hands-on expertise in Paid Social, strategic thinking, operational excellence, and a passion for developing people and processes, along with the ability to lead flagship accounts and mentor junior team members.

Two Circles

Sports marketing agency leveraging data analytics

About Two Circles

Two Circles operates as a sports marketing agency that focuses on using data to assist sports organizations in increasing their revenue and understanding their fan base. The company has eight offices around the world, including locations in major cities like London, New York, and Paris, and works with prominent sports entities such as the NFL and UEFA. The agency employs data analytics to develop strategies, offer technology solutions, and create tailored content that resonates with fans. By packaging and selling sponsorships, Two Circles enables its clients to enhance their commercial performance and engage more effectively with their audience. What sets Two Circles apart from its competitors is its strong emphasis on data-driven decision-making, which helps clients optimize their revenue streams and improve fan relationships. The company's goal is to empower sports organizations to make informed choices that lead to growth and profitability.

London, United KingdomHeadquarters

2011Year Founded

GROWTH_EQUITY_VCCompany Stage

Data & Analytics, ConsultingIndustries

1,001-5,000Employees

Benefits

Hybrid Work Options

Performance Bonus

Health Insurance

Professional Development Budget

Risks

Integration challenges from acquiring Spring Media Group may disrupt existing operations.

Expansion into media rights may increase competition with established media companies.

Cultural clashes from Kore acquisition could affect performance of the combined entity.

Differentiation

Two Circles leverages data analytics to enhance fan engagement and revenue growth.

The company operates from eight international offices, serving major sports organizations.

Two Circles offers proprietary technology solutions for tailored content and sponsorship sales.

Upsides

Acquisition of Spring Media Group expands Two Circles' media rights and streaming capabilities.

Partnership with Professional Triathletes Organisation boosts Two Circles' presence in triathlon sports.

Investment from Otro Capital and Bolt Ventures supports Two Circles' strategic growth initiatives.

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