Paid Media Execution Specialist at Vonage

Wrocław, Lower Silesian Voivodeship, Poland

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Not SpecifiedCompensation

Mid-level (3 to 4 years)Experience Level

Full TimeJob Type

UnknownVisa

Marketing, Technology, Cloud CommunicationsIndustries

Requirements

6–8 years of experience in B2B digital marketing, demand generation, or brand media execution
Strong, direct experience owning the trafficking and activation of campaigns through digital partners across diverse channels
Expert in reporting, analytics, and data interpretation, specifically deriving actionable insights from campaign performance
Proven background in executing brand or paid media campaigns with a clear understanding of brand KPIs and measurement
Strong experience in managing external vendor relationships for campaign activation, execution, and reporting
Proficiency with campaign management, analytics, and reporting tools (e.g., Tableau, Google Analytics, platform-specific reporting)
Highly organized with strong attention to detail, capable of managing multiple campaigns simultaneously, and possessing excellent cross-functional communication skills

Responsibilities

Own the setup, trafficking, and deployment of all brand campaigns across digital partners and channels, ensuring correct execution
Execute campaigns across diverse channels, including Display/Programmatic, Paid Social (Meta, LinkedIn, X, etc.), CTV/OTT, Digital Video (YouTube), Audio, and Native/Sponsored Content
Partner with and onboard external vendors to facilitate proper campaign setup, trafficking, and activation
Perform rigorous QA on all campaign elements—creative, targeting, tracking pixels, and measurement tags—prior to launch
Monitor campaigns post-launch, actively optimizing performance to ensure key business and performance goals are met
Develop detailed campaign reporting and dashboards tracking reach, engagement, ROI, and KPIs, providing actionable insights and recommendations to stakeholders
Ensure campaign alignment and execution consistency by collaborating with brand, creative, and transactional teams, and documenting all processes

Skills

Key technologies and capabilities for this role

Paid Media ExecutionCampaign TraffickingDisplay/ProgrammaticPaid SocialMetaLinkedInCTV/OTTDigital VideoYouTubeVendor ManagementQuality AssuranceCampaign OptimizationReportingDashboardsROI AnalysisDemand GenerationB2B Digital Marketing

Questions & Answers

Common questions about this position

What experience level is required for this role?

The position requires 6–8 years of experience in B2B digital marketing, demand generation, or brand media execution.

What key skills are needed for the Paid Media Execution Specialist role?

Key skills include hands-on experience with campaign trafficking and activation across channels like Display/Programmatic, Paid Social, CTV/OTT, Digital Video, Audio, and Native Content; expertise in reporting, analytics, and deriving actionable insights; vendor management; and proficiency with tools like Tableau and Google Analytics.

What are the main responsibilities of this position?

Responsibilities include owning campaign setup, trafficking, and deployment across digital channels; performing QA on creative and targeting; monitoring and optimizing performance; developing reporting and dashboards; and collaborating cross-functionally.

What is the salary or compensation for this role?

This information is not specified in the job description.

Is this a remote position or does it require office work?

This information is not specified in the job description.

Vonage

Cloud-based communication services for businesses

About Vonage

Vonage provides cloud-based communication services to businesses of all sizes, from small startups to large enterprises. Its main offering is the Communications Platform as a Service (CPaaS), which allows companies to integrate voice, messaging, video, and data capabilities directly into their applications and processes. This integration helps businesses enhance customer engagement and streamline internal communications. Additionally, Vonage offers Unified Communications as a Service (UCaaS), which combines various communication tools into one platform, and Contact Center as a Service (CCaaS), which focuses on advanced customer service solutions. Unlike many competitors, Vonage operates on a subscription-based model, supplemented by usage-based fees, ensuring a steady income while allowing flexibility for clients. The goal of Vonage is to modernize communication infrastructure for businesses across various industries, improving their operational efficiency and customer service.

Holmdel Township, New JerseyHeadquarters

2001Year Founded

$361.9MTotal Funding

IPOCompany Stage

Consulting, Enterprise SoftwareIndustries

1,001-5,000Employees

Benefits

Remote Work Options

Hybrid Work Options

Risks

Leadership changes may disrupt strategic continuity at Vonage.

Regulatory pressures in India could challenge the Airtel partnership.

Adoption hurdles may slow the transition from SMS to Rich Communications Services.

Differentiation

Vonage offers a flexible portfolio of cloud-based communication applications and APIs.

The company provides CPaaS, UCaaS, and CCaaS solutions for diverse business needs.

Vonage's subscription and usage-based revenue model ensures financial stability and growth.

Upsides

Increased demand for integrated communication solutions boosts CPaaS and UCaaS markets.

Partnership with Airtel Business opens opportunities in the growing Indian market.

Collaboration with SAP enhances Vonage's competitive edge in AI-driven solutions.

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