Paid Media Consultant - LATAM Market at Welocalize

Brazil

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Not SpecifiedCompensation

Mid-level (3 to 4 years)Experience Level

Part TimeJob Type

UnknownVisa

Digital Marketing, Advertising, B2B, E-commerce, RetailIndustries

Requirements

Ideally 3-4 years in a role utilizing Google Ads, Microsoft Ads, Meta, and LinkedIn Ads
Strong experience in LATAM Advertising Platforms
Experience working with B2B accounts
Demonstrable experience in planning, implementing and optimizing paid media campaigns
Strong written, verbal, and presentation skills
Proficiency in Microsoft Excel is desirable
Native level of Spanish/Portuguese and strong understanding of the culture in LATAM

Responsibilities

Advising on best practices in Paid Search and Paid Social for the LATAM market
Giving insights, benchmarks and recommendations about the LATAM market to our Paid Media team
Defining optimization strategies with our internal Paid Media team
Conducting keyword research and building campaigns across multiple paid media platforms by working with the wider Paid media team
Attending appropriate calls/meetings with clients and the rest of the team
Helping to define measurement of success for campaigns

Skills

Key technologies and capabilities for this role

Paid MediaPaid SearchPaid SocialDigital MarketingMarket InsightsAccount StructureLATAM MarketMexico MarketBrazil Market

Questions & Answers

Common questions about this position

Is this position remote or freelance?

This is a freelance-remote position requiring approximately 5-10 hours of work per month, depending on client needs.

What skills and experience are required for this role?

Ideally 3-4 years utilizing Google Ads, Microsoft Ads, Meta, and LinkedIn Ads, strong experience in LATAM advertising platforms, experience with B2B accounts, demonstrable experience in planning, implementing and optimizing paid media campaigns, strong communication skills, proficiency in Microsoft Excel desirable, and native level Spanish/Portuguese.

What is the compensation for this position?

This information is not specified in the job description.

What is the company culture like?

The company has a remote-first structure that celebrates difference and embraces diversity, built on curiosity, with a passion for learning about industry developments, clients, and peers, while offering career opportunities, training, and work-life balance flexibility.

What makes a strong candidate for this Paid Media Consultant role?

Candidates with 3-4 years of experience in Google Ads, Microsoft Ads, Meta, and LinkedIn Ads, strong LATAM market expertise especially in Mexico and Brazil, B2B experience, and native Spanish/Portuguese proficiency stand out.

Welocalize

Provides AI-driven content localization services

About Welocalize

Welocalize assists businesses in enhancing customer engagement by providing localized content that meets the cultural and linguistic needs of different regions. Their AI-enabled Service Delivery Platform, OPAL, streamlines the translation and approval processes, allowing companies to reduce costs and improve efficiency. Unlike competitors, Welocalize leverages AI and automation to deliver services more effectively, resulting in better business outcomes for clients. The company's goal is to empower businesses to connect with international customers through advanced localization solutions.

New York City, New YorkHeadquarters

1997Year Founded

$33.1MTotal Funding

GROWTH_EQUITY_VCCompany Stage

Enterprise Software, AI & Machine LearningIndustries

1,001-5,000Employees

Benefits

Accident Insurance

Critical Illness Insurance

Hospital Indemnity Insurance

Telemedicine Benefit

Paid Sick Time

Paid Holidays

Employee Assistance Program

Mileage Reimbursement

Medical Insurance

Dental Insurance

Vision Insurance

Health Savings Account/Flexible Spending Account

Voluntary Life Insurance

401(k) Retirement Plan

Risks

Competition from AI-driven tools like DeepL and Google Translate threatens market share.

Rapid AI advancements may commoditize basic translation services, pressuring differentiation.

Economic uncertainties in key industries could reduce spending on localization services.

Differentiation

Welocalize's OPAL platform uses AI to streamline translation and content adaptation processes.

The company offers specialized linguistic validation services for clinical trials and healthcare.

Welocalize's TranslationRater™ plugin for ChatGPT enhances translation quality assessment capabilities.

Upsides

Growing demand for AI-driven localization boosts Welocalize's market opportunities.

Rising interest in multilingual e-learning aligns with Welocalize's expertise.

Healthcare sector's AI integration offers new service expansion opportunities for Welocalize.

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