Paid Search Specialist
BarkleySalary not specified
Full Time
Mid-level (3 to 4 years), Senior (5 to 8 years)
Not SpecifiedCompensation
Mid-level (3 to 4 years)Experience Level
Part TimeJob Type
UnknownVisa
Digital Marketing, Advertising, B2B, E-commerce, RetailIndustries
Requirements
- Ideally 3-4 years in a role utilizing Google Ads, Microsoft Ads, Meta, and LinkedIn Ads
- Strong experience in LATAM Advertising Platforms
- Experience working with B2B accounts
- Demonstrable experience in planning, implementing and optimizing paid media campaigns
- Strong written, verbal, and presentation skills
- Proficiency in Microsoft Excel is desirable
- Native level of Spanish/Portuguese and strong understanding of the culture in LATAM
Responsibilities
- Advising on best practices in Paid Search and Paid Social for the LATAM market
- Giving insights, benchmarks and recommendations about the LATAM market to our Paid Media team
- Defining optimization strategies with our internal Paid Media team
- Conducting keyword research and building campaigns across multiple paid media platforms by working with the wider Paid media team
- Attending appropriate calls/meetings with clients and the rest of the team
- Helping to define measurement of success for campaigns
Skills
Paid Media
Paid Search
Paid Social
Digital Marketing
Market Insights
Account Structure
LATAM Market
Mexico Market
Brazil Market
Welocalize
Provides AI-driven content localization services
About Welocalize
Welocalize assists businesses in enhancing customer engagement by providing localized content that meets the cultural and linguistic needs of different regions. Their AI-enabled Service Delivery Platform, OPAL, streamlines the translation and approval processes, allowing companies to reduce costs and improve efficiency. Unlike competitors, Welocalize leverages AI and automation to deliver services more effectively, resulting in better business outcomes for clients. The company's goal is to empower businesses to connect with international customers through advanced localization solutions.
New York City, New YorkHeadquarters
1997Year Founded
$33.1MTotal Funding
GROWTH_EQUITY_VCCompany Stage
Enterprise Software, AI & Machine LearningIndustries
1,001-5,000Employees
Benefits
Accident Insurance
Critical Illness Insurance
Hospital Indemnity Insurance
Telemedicine Benefit
Paid Sick Time
Paid Holidays
Employee Assistance Program
Mileage Reimbursement
Medical Insurance
Dental Insurance
Vision Insurance
Health Savings Account/Flexible Spending Account
Voluntary Life Insurance
401(k) Retirement Plan
Risks
Competition from AI-driven tools like DeepL and Google Translate threatens market share.
Rapid AI advancements may commoditize basic translation services, pressuring differentiation.
Economic uncertainties in key industries could reduce spending on localization services.
Differentiation
Welocalize's OPAL platform uses AI to streamline translation and content adaptation processes.
The company offers specialized linguistic validation services for clinical trials and healthcare.
Welocalize's TranslationRater™ plugin for ChatGPT enhances translation quality assessment capabilities.
Upsides
Growing demand for AI-driven localization boosts Welocalize's market opportunities.
Rising interest in multilingual e-learning aligns with Welocalize's expertise.
Healthcare sector's AI integration offers new service expansion opportunities for Welocalize.
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