Organic Social Programming Co-Op at DraftKings

Boston, Massachusetts, United States

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Not SpecifiedCompensation

InternshipExperience Level

InternshipJob Type

UnknownVisa

Sports BettingIndustries

Requirements

Currently enrolled in a relevant Bachelor's degree program
Extensive knowledge of social channel mechanics, best practices, and building engagement (Facebook, X, Instagram, TikTok)
Avid sports fan and pop culture enthusiast
General understanding of Sports Betting language and industry trends
Knowledge and understanding of social media publishing platforms (i.e., Khoros, Sprout Social)
Demonstrated understanding of modern marketing (digital, CRM, experiential & social)
Ability to work well under pressure and achieve results in a fast-paced environment
Willingness to roll-up sleeves and get the work -- big and small – done
Team player, motivated to build internal confidence and alignment
Experience in design programs like Adobe Photoshop and Premiere is a plus

Responsibilities

Crafting, posting, and tracking posts across various social media platforms
Use social listening, channel monitoring, and user interaction to better understand our audience behavior and their interests
Work across teams internally to source, ideate, and co-create original content purpose-built for social channels, while ensuring proper support of core business initiatives
Work with cross-functional teams to develop and execute ongoing partner campaigns on channels
Conduct weekly reporting on published content across platforms, contributing to established analytics reports distributed across the organization
Research industry best practices and new techniques to continuously improve our overall social media marketing efforts
Support team on broader brand initiatives and campaigns

Skills

Instagram

Facebook

TikTok

Social Listening

Content Creation

Social Media Analytics

Channel Monitoring

User Engagement

Sports Betting

DraftKings

Online platform for fantasy sports and betting

About DraftKings

DraftKings operates in the online gaming and entertainment industry, focusing on daily fantasy sports, sports betting, and online casino games. Users can engage in daily fantasy sports contests for cash prizes, place bets on various sports events, and play casino games like slots, blackjack, roulette, and poker. The platform also includes a marketplace for digital collectibles, allowing users to buy, sell, and trade NFTs of celebrities. DraftKings ensures compliance with gaming regulations, providing a secure environment for its users. Unlike many competitors, DraftKings offers a diverse range of gaming options and revenue streams, attracting a wide audience of sports fans, gamblers, and digital collectors. The company's goal is to create a comprehensive and safe platform for users to enjoy various gaming activities and digital asset trading.

Boston, MassachusettsHeadquarters

2012Year Founded

$911.4MTotal Funding

IPOCompany Stage

Crypto & Web3, GamingIndustries

1,001-5,000Employees

Benefits

Performance Bonus

Company Equity

Risks

Class action lawsuit for alleged unlawful account termination could damage reputation.

Accusations of collusion with FanDuel may lead to antitrust investigations.

Sportsbook+ in New York may face regulatory scrutiny over its subscription model.

Differentiation

DraftKings offers a unique combination of fantasy sports, sports betting, and online casino games.

The company has ventured into the NFT market, expanding its digital collectibles offerings.

DraftKings ensures a secure gaming environment through compliance with gaming authorities.

Upsides

Partnership with Delta Air Lines could open new revenue streams through in-flight gaming.

Launch of Sportsbook+ in New York offers enhanced odds, attracting more subscribers.

Entry into the NFT market taps into the growing digital collectibles trend.

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