OnStar Brand Strategy & Global Market Lead at General Motors

Warren, Michigan, United States

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Not SpecifiedCompensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Automotive, TechnologyIndustries

Requirements

Bachelor’s degree; MBA preferred
5+ years of experience in brand strategy, advertising, or integrated marketing roles, preferably in automotive or technology sectors
Proven ability to manage complex projects and multiple stakeholders across global markets
Strong understanding of creative development processes and agency management
Excellent communication, presentation, and leadership skills
Ability to work in a fast-paced environment and adapt to changing priorities
Core competencies: Strategic Thinking, Project Management, Global Mindset, Creative Judgment, Cross-Functional Collaboration, Analytical Skills

Responsibilities

Lead global marketing initiatives for OnStar, ensuring consistent brand positioning and messaging across markets
Improve OnStar brand health through strategic positioning, marketing communications, and adherence to brand guidelines and standards
Champion the OnStar brand internally and externally, fostering alignment across stakeholders and regions
Develop positioning, growth, adoption, and engagement strategies for the OnStar services portfolio, including future innovations
Develop comprehensive content strategy frameworks that align with brand objectives and audience insights across global markets
Define creative strategy for campaigns, ensuring messaging consistency and innovative storytelling across all touchpoints
Collaborate with agencies and internal teams to conceptualize and refine creative ideas, ensuring alignment with brand positioning and campaign goals
Oversee creative production timelines, budgets, and deliverables to ensure high-quality execution on time and within scope
Support asset development and adaptation for global and local markets, including video, digital, social, and experiential content
Ensure all creative outputs adhere to brand guidelines, legal requirements, and safety standards
Partner with analytics teams to inform creative decisions with data-driven insights, optimizing content for engagement and performance
Facilitate creative review sessions with stakeholders, providing strategic feedback and ensuring alignment with campaign objectives
Manage content calendars and ensure timely delivery of assets for multi-channel campaigns
Manage creative agency relationships, ensuring projects meet briefed goals on time and within budget
Forecast and manage workstreams, resources, and timelines, proactively resolving issues to maintain momentum
Oversee creative development and approvals for OnStar and Super Cruise brand campaigns and assets
Assist cross-marketing teams with responsibilities including creative communications, social media, content strategy, site readiness, dealer integration, and advisor readiness
Host best practice and global learning sessions for brand marketing teams to share insights and foster collaboration
Work closely with Insights & GM Market Research teams to develop customer segmentation, ad testing, campaign performance insights, brand tracking studies, and advanced analytics initiatives
Monitor campaign performance and provide actionable insights to optimize future initiatives
Prepare regular reports on project status, resource allocation, and budget adherence for leadership review

Skills

Key technologies and capabilities for this role

Brand StrategyGlobal MarketingCampaign ManagementContent StrategyCreative ProductionAgency ManagementStrategic PositioningMarketing CommunicationsAudience InsightsData-Driven Insights

Questions & Answers

Common questions about this position

Is this a full-time position?

Yes, this is a full-time role.

What is the work location or remote policy for this role?

This information is not specified in the job description.

What key skills are required for the OnStar Brand Strategy & Global Market Lead role?

The role requires strong strategic thinking, creative judgment, operational excellence, experience managing agency relationships, and skills in integrated campaign planning and cross-functional collaboration.

What is the company culture like for this position at General Motors?

This information is not specified in the job description.

What makes a strong candidate for this OnStar Brand Strategy role?

A strong candidate combines strong strategic thinking, creative judgment, and operational excellence, with the ability to manage global marketing initiatives, agency relationships, and cross-functional teams to deliver impactful brand experiences.

General Motors

Designs, manufactures, and sells vehicles

About General Motors

General Motors designs, manufactures, and sells vehicles and vehicle parts, catering to individual consumers, businesses, and government entities. The company operates in both traditional internal combustion engine vehicles and the growing electric vehicle (EV) market, generating revenue through vehicle sales and financing services. GM stands out from competitors with its commitment to community service, sustainability, and diversity, as evidenced by a majority female Board of Directors. The company's goal is to balance traditional automotive manufacturing with technological advancements in electric and autonomous vehicles.

Detroit, MichiganHeadquarters

1908Year Founded

$486.7MTotal Funding

IPOCompany Stage

Automotive & Transportation, Financial ServicesIndustries

10,001+Employees

Benefits

Paid Vacation

Paid Sick Leave

Paid Holidays

Parental Leave

Health Insurance

Dental Insurance

Vision Insurance

Life Insurance

401(k) Company Match

401(k) Retirement Plan

Tuition Reimbursement

Student Loan Assistance

Flexible Work Hours

Discount on GM vehicles

Risks

Shutting down Cruise Robotaxi may affect investor confidence in GM's AV strategy.

Chevrolet Equinox EV recall could harm GM's safety reputation.

Leadership transition in design may disrupt continuity and brand identity.

Differentiation

GM's Dynamic Fuel Management system enhances fuel efficiency in traditional vehicles.

GM leads in board diversity with 55% women directors.

GM's pivot to personal autonomous vehicles aligns with consumer trends.

Upsides

Partnership with Nvidia boosts GM's autonomous vehicle technology capabilities.

Collaboration with ChargePoint expands EV charging infrastructure, enhancing consumer appeal.

Bryan Nesbitt's appointment as design head may bring innovation to GM's vehicle design.

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