Nutrition Brand Management Intern - Infant and Adult at Abbott

Columbus, Ohio, United States

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Not SpecifiedCompensation

InternshipExperience Level

InternshipJob Type

UnknownVisa

Healthcare, NutritionIndustries

Requirements

Completed at least three years of college education before beginning internship
Must be enrolled in school the semester following the internship
Pursuing a bachelor’s degree in Marketing, Communications, Management, or Project Management
Initiative to identify opportunities and develop plans to drive business performance
Strong communication and collaboration skills
Business analytics and KPI tracking capabilities
Proven digital marketing skills
Authorized to work in the United States without requiring sponsorship now or in the future
Preferred Qualifications
Strong academic performance (GPA ≥ 3.0/4.0)
Relevant marketing and leadership skills
Desire to work in the healthcare field
Demonstrated oral and written communication skills

Responsibilities

Understand 4 P’s of Brand, SWOT analysis, Business Drivers, Success Metrics, Competitive Assessment (Brand Learning)
Develop a strategic plan based on identified problem to solve; using all available resources
Show initiative and ownership of project
Complete project tasks and provide next steps to execute plan during final presentation (Deliver Results)
Provide updates on project status to mentors and manager
Provide formal mid-point presentation of project(s)
Deliver final presentation to Sr. Leadership
Show initiative to develop relationships with marketing and cross-functional team (Communication)
Understanding of Brand P&L
Brand specific / Project specific budget management
Investment Recommendation
Content / Claim creation (Project Dependent)
Marketing task tool
Insights and Creative Brief writing
Medical, Legal and Regulatory review process (Analytical / Financial Acumen)

Skills

SWOT Analysis

4 Ps of Marketing

Brand P&L

Budget Management

Strategic Planning

Competitive Assessment

Marketing Insights

Creative Briefs

MLR Review

Cross-functional Collaboration

Project Management

Presentation Skills

Abbott

Healthcare solutions in diagnostics and devices

About Abbott

Abbott Laboratories focuses on improving health through various medical technologies and health solutions. The company operates in areas such as cardiovascular health, diabetes management, diagnostic testing, nutrition, and neuromodulation for chronic pain and movement disorders. Abbott's products include advanced medical devices and diagnostic tests that help healthcare professionals and patients manage health conditions effectively. For example, their cardiovascular technologies assist in heart health management, while diabetes care products enable accurate glucose monitoring without painful fingersticks. Unlike many competitors, Abbott emphasizes accessibility and affordability in its offerings, aiming to make life-changing technologies available to a broader audience. The company's goal is to positively impact global health and well-being, supported by a commitment to sustainability and a 2030 Sustainability Plan.

Lake Bluff, IllinoisHeadquarters

1888Year Founded

IPOCompany Stage

HealthcareIndustries

10,001+Employees

Risks

Departure of key leader Dr. Adamson may affect Abbott's Heart Failure division.

Integration challenges with Medtronic could impact glucose monitor-insulin pump rollout.

Thermo Fisher's microfluidics expansion may increase competition for Abbott.

Differentiation

Abbott integrates continuous glucose monitoring with automated insulin delivery systems.

Abbott's microfluidic devices streamline diagnostic processes efficiently.

Abbott's neuromodulation products target specific nervous system areas for chronic pain relief.

Upsides

Microfluidic technology offers cost-effective solutions in diagnostics.

Strategic partnerships like Abbott-Medtronic enhance product offerings and market reach.

Significant investments indicate strong market confidence in Abbott's healthcare solutions.

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