Monetization (LiveOps) Specialist - Gram Games at Zynga

London, England, United Kingdom

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Not SpecifiedCompensation

Mid-level (3 to 4 years)Experience Level

Full TimeJob Type

UnknownVisa

GamingIndustries

Requirements

1-3 years of experience ideally in mobile/freemium games, with a focus on Live Operations, Monetization, Product Management, or data analytics
Strong analytical and logical thinking skills, with a user-centric and data-driven approach
Conducting and analyzing A/B tests
Great multitasking, thoroughness and organization capabilities
Ability to work collaboratively and with an open-minded, self-motivated attitude
Collaborate with multiple disciplines to achieve a common goal

Responsibilities

Configure in-game events and champion improvements in tools for enhancing Live Operations efficiency
Act as a main stakeholder in designing state of the art operational tools for remote configuration and content delivery
Contribute to the development of the game monetization strategy and its implementation by analyzing relevant data, player behavior and engagement
Work within the Monetization team and collaborate with Product and Game Economy teams to optimize revenue and engagement based on user segmentation and user experience
Provide guidance on monetization-related queries from team members and stakeholders
Assist in planning monetization events, including special sales and limited-time offers, to maximise player monetization opportunities
Utilize A/B testing in decision making
Benchmark and analyze Live Ops best practices in the industry

Skills

LiveOps

Monetization

In-game Events

Operational Tools

Remote Configuration

Content Delivery

Game Analytics

A/B Testing

Zynga

Develops social games for mobile platforms

About Zynga

Zynga develops social games primarily for mobile and web platforms, with popular titles like FarmVille and Words With Friends. Their games are designed to be engaging and accessible, featuring social elements that allow players to connect with friends. This focus on social interaction helps keep users engaged and encourages them to return to the games. Zynga targets casual gamers who prefer quick and easy entertainment on their smartphones and tablets. The company uses a freemium model, offering free downloads with optional in-game purchases for enhancements and generating revenue through advertising. Zynga also partners with organizations like Amazon Prime and educational initiatives to expand its reach and support social causes.

San Francisco, CaliforniaHeadquarters

2007Year Founded

$841.9MTotal Funding

IPOCompany Stage

Social Impact, GamingIndustries

1,001-5,000Employees

Benefits

Compensation - Competitive salary, performance bonuses, opportunities for equity participation, retirement/pension savings support programs

Health - Medical, Dental, Vision covered for employees with participation for employees eligible dependents as well as Disability and life insurance program

Family - Generous parental leave for birth parents, partners and adoptive families. Infertility support, emergency child care and flexible time-off policies

Wellness - Gym benefits, wellness programs, employee assistance programs and generous time-off policies

Food - Food and snacks made in-house or delivered, healthy snack kitchens with drinks and treats, coffee bars, regular social gatherings and happy hours

Work & Life - Flexible time-off policies (DTO), office rest areas, gaming spaces, employee discounts and more

Transit Benefits - Shuttle service in select locations, commuter/parking benefits, secure bicycle storage, business travel assistance

Resource Groups - Women at Zynga (WAZ), zCares charitable giving, zParents, zEndurance adventure club, BZU, zPride LGBTQ+ inclusion and belonging

Risks

Chartboost acquisition by LoopMe may disrupt Zynga's advertising strategies.

IBM's patent lawsuit win could lead to financial liabilities for Zynga.

Star Wars: Hunters on PC may face competition from established PC games.

Differentiation

Zynga's games incorporate social elements, enhancing user engagement and retention.

The freemium model allows Zynga to attract a broad audience with free-to-play games.

Strategic partnerships expand Zynga's reach and support social causes.

Upsides

Cross-platform gaming enhances user engagement, as seen with Star Wars: Hunters.

Real-world brand integration in games opens new revenue streams, like with Toyo Tires.

High-profile celebrity marketing boosts visibility, as with Kit Harington for Game of Thrones.

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