About TrueCar

TrueCar simplifies the car-buying process by offering an online platform where consumers can easily compare prices and view specifications for new and used vehicles. The platform connects individual buyers with a network of certified dealerships, allowing for transparent pricing without the need for haggling. TrueCar generates revenue by charging dealers subscription fees to list their vehicles and earning commissions on sales made through its site. Additionally, it provides advertising services to automotive manufacturers. A recent feature includes a pre-qualification experience for financing, enhancing the shopping experience. The goal of TrueCar is to make car buying more transparent and less stressful for consumers.